Staff Product Manager, Marketing Optimization

Salt Lake City, UT (On-site)

$161K/yr – $250K/yrSenior Level8+ years expFull time

Posted 7 days ago

Job Summary

Own and drive the end-to-end product strategy for a cloud-scale platform, aligning business goals with user needs, coordinating across teams to deliver measurable funnel improvements and scalable architecture.

  • Own strategic roadmaps and cross-functional outcomes
  • Lead data-driven product development and architectural decisions
  • Coordinate across business and technical partners to ensure measurable impact

Job Description

Responsibilities

  • Develop and manage strategic product roadmaps that align business objectives, user needs, and technology capabilities.
  • Partner with stakeholders, engineers, architects, designers, and end users to identify problems, define requirements, and deliver impactful solutions.
  • Lead marketing optimization initiatives focused on improving funnel performance, conversion metrics, and business outcomes.
  • Create shared outcomes across multiple teams and influence work beyond direct ownership to drive customer impact.
  • Define product release strategies and ensure readiness across business and technical partners.
  • Monitor product performance through success metrics, analytics, and data-driven decision making, adjusting priorities when needed.
  • Lead research efforts, business case development, ROI analyses, and technology modernization planning to support long-term product strategy.

Requirements

  • Bachelor's Degree.
  • 8 years of experience as a Software Product Manager or Product Owner.
  • Professional Product Certification (e.g., Certified Scrum Product Owner (CSPO), Pragmatic Marketing).
  • Experience working in agile environments.
  • Possesses a deep understanding and technical background in Service Oriented Architecture.
  • Understands the scope of cloud computing and how to work with software architecture to identify best practices for delivering high-scale, reliable, sustainable, and secure platforms.
  • Ability to create design artifacts that provide visual and narrative detail of architectural requirements, decisions, and designs.
  • Ability to communicate technical issues, business requirements, and value-based outcomes to both technical and non-technical audiences.
  • Deep understanding of software architecture principles, design patterns, and best practices.
  • Knowledge of programming languages, databases, cloud technologies, and software development methodologies.

Preferred

  • Master's Degree.
  • Experience in Education Technology.
  • Experience with enterprise marketing optimization strategies, funnel metrics, and revenue-focused product initiatives.

Benefits

  • medical, dental, vision, telehealth and mental healthcare
  • health savings account and flexible spending account
  • basic and voluntary life insurance
  • disability coverage
  • accident, critical illness and hospital indemnity supplemental coverages
  • legal and identity theft coverage
  • retirement savings plan
  • wellbeing program
  • discounted WGU tuition
  • flexible paid time off for rest and relaxation with no need for accrual
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Western Governors University

WGU, www.wgu.edu, is an online university for the 21st century.We are driven by a mission to expand access to higher education through online, competency-based degree programs. Since its establishment in 1997, WGU has grown into a national university, serving more than 120,000 students from all 50 states.The university continues to open doors for adult learners who need flexibility to achieve their education and career goals. WGU’s innovative competency-based academic approach makes it possible, allowing individuals to fit their education into their lives, not the other way around.WGU was founded by the governors of 19 U.S. states. WGU is also supported by over 20 major corporations and foundations who believe in WGU’s commitment to producing highly competent graduates.

Founded in 1997
Salt Lake City, Utah, USA
12K employees (373 in marketing)

Salaries

Posted range

$161K/yr – $250K/yr

Taken straight from the job posting.

See all Western Governors University salaries

Funding

Last Raise
Grant, 10 months ago

Funding History

  • May 2025
    Grant

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Traffic Source Mix
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Current headcount: ~12K

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Staff Product Manager, Marketing Optimization

Western Governors University · Salt Lake City, UT · On-site