Responsibilities

• Own the channel. Set and execute paid search strategy across Google Ads and Microsoft Advertising for the mid-market portfolio account structure, keyword and query strategy, bidding, budget allocation, and pacing against growth and efficiency targets.
• Optimize the pipeline. Partner with Analytics to build the measurement and bidding architecture that connects search spend to MQAs, qualified opportunities, and revenue, including offline conversion imports, value-based bidding signals, and lead-quality feedback loops with sales.
• Capture and generate new pipeline demand. Manage distinct strategies for brand defense, competitive conquesting, and category and solution-level non-brand demand.
• Run testing agendas and learning plans. Design and prioritize experiments across keyword campaigns, audiences (including ABM account-match lists), automated bidding strategies, Performance Max, ad copy, extensions, and landing experiences.
• Improve what happens after the click. Partner with product marketing, web, and creative to sharpen ad copy and landing experiences for a mid-market audience.
• Lead the agency. Provide clear priorities, briefs, and decision-making to our media agency partners, and hold the work to a high standard of rigor and speed.
• Influence with data. Own channel reporting and business reviews, including MQA and account-engagement progression. Translate performance into clear recommendations for marketing and business leaders, and contribute channel inputs to quarterly and annual planning.
• Capitalize on search trends. Track platform roadmaps, AI-driven changes to search behavior and ad delivery, and competitor activity — and turn that into testable hypotheses so that Intuit is ahead.
• Partner across the funnel. Work cross-functionally across the media team and other

Requirements

• 6+ years of hands-on paid search or performance marketing experience for B2B brands with ABM or MQA practice, with a track record of driving profitable growth at meaningful scale
• Deep working expertise in Google Ads and Microsoft Advertising campaign architecture, Smart Bidding, audience layering, conversion tracking, and attribution mechanics
• Demonstrated ability to manage a substantial media budget and make strategic allocation decisions under ambiguity
• Strong analytical skills and genuine comfort in the data and AI
• Experience designing and interpreting experiments with clear post-action plans
• Experience managing agency partners or vendors, with the ability to set direction and raise the bar
• Excellent communication skills, including the ability to make a clear recommendation to senior leaders and to bring skeptics along
• Bachelor's degree or equivalent practical experience

Preferred

• Experience marketing to mid-market or B2B buyers with longer, committee-driven purchase cycles
• Familiarity with sales-assisted or hybrid go-to-market motions and the metrics that connect marketing to pipeline (MQL to SQL to closed-won)
• Experience with value-based bidding, LTV modeling, or offline conversion feedback into search platforms
• Working knowledge of incrementality testing, media mix modeling, or multi-touch attribution and their respective limits
• Experience with SaaS or subscription business models, and ABM tools like Demand Base
• Fluency with AI-assisted workflows for campaign management, query analysis, or creative production