Responsibilities

• Cross-Functional Program Leadership
• Own program leadership for the cross-functional mission team, driving operating cadence, milestone accountability, and executive-level reporting across Data Science, Lifecycle/CRM, Outbound Sales, Product, and Finance.
• Serve as the connective tissue across teams, ensuring strategy, modeling, and execution stay tightly aligned toward the save-rate target.
• Act as the bridge between operational teams and VP-level leadership, keeping senior stakeholders current on the initiative's strategy, progress, and key decisions as they unfold.
• Audience Segmentation & Messaging Strategy
• Partner with Research and Data Science to define customer cohorts by defection driver (fear/uncertainty, experience gaps, price-value perception) and prioritize the highest-propensity segments for action.
• Define not just who to target, but what resonates and why. Build segment-specific messaging and offer strategies, then translate them into playbooks partner teams can execute against.
• Partner with channels to ensure top-of-funnel is fueled with the right leads to support segment strategy.
• Data-Driven Targeting & Funnel Optimization
• Define the right success metrics across channels and targets, ensuring the team is aligned on what "winning" looks like at every stage of the funnel.

Requirements

• Background in corporate strategy, growth marketing, product marketing, or customer lifecycle management, we're looking for the thinking, not a specific job title.
• Experience building 0-to-1 go-to-market strategies — comfortable creating structure and process where none exists yet, not just optimizing an established playbook.
• Comfortable operating at the intersection of data science and go-to-market execution; able to translate models and scores into segmentation, messaging, and real campaigns.
• Strong program management skills, with a track record of driving cross-functional teams toward a shared, numeric outcome.
• Self-starter who can lead and influence without direct authority across Data Science, Sales, Product, and Finance partners.
• Comfortable with ambiguity — this mission team's playbook is still being written, and you'll help write it.