Staff Brand Designer

San Francisco, CA (Hybrid)

$225K/yr – $280K/yrSenior Level8+ years expFull time

Posted 3 days ago

Job Summary

Own and evolve Snorkel’s brand identity while governing the brand system, directing agency work, leading high-visibility launches, and crafting clear, compelling visuals for research and marketing across surfaces.

  • Lead brand evolution and system governance across identity, guidelines, and design artifacts.
  • Oversee agency relationships, in-house vs outside work, and design quality and timelines.

Job Description

Responsibilities

  • Own the brand identity. Lead the next evolution of Snorkel's visual identity, including logo system, typography, color, illustration, iconography, data visualization, motion, and photography direction.
  • Build and govern the brand system. Create and maintain brand guidelines, Figma libraries, templates, and design artifacts that let marketing, sales, research, and recruiting produce on-brand work without a designer in the loop.
  • Manage our design agency and contractors. Brief, set creative direction, run reviews, and own quality, scope, timelines, and budget across agency and freelance partners. Decide what gets built in-house versus outsourced, and build the contractor bench as needs grow.
  • Design high-visibility launches. Lead creative for major moments, including funding and company announcements, research and benchmark launches, flagship events like our Frontier Data Summit, and conference presence at NeurIPS and other AI venues.
  • Make research legible and beautiful. Develop a distinctive visual language for technical content: benchmark results, charts, diagrams, papers, leaderboards, and research blog posts. Partner with researchers so our ideas are as clear visually as they are rigorous.
  • Raise the bar across surfaces. Partner with web, content, and product marketing on the website, campaigns, social, sales decks, and event experiences so the brand holds together end to end.
  • Set the design operating model. Establish intake, prioritization, review, and approval processes, and introduce AI-assisted design workflows where they make the team faster without lowering quality.

Requirements

  • 8+ years of brand or visual design experience, including in-house brand design at a high-growth technology company.
  • A portfolio showing identity or rebrand work you led end to end, plus a broad range of applications: web, campaigns, events, videos, and data visualization.
  • Proven experience directing external design agencies and freelancers, including writing briefs, managing scope and budget, and holding partners to a high quality bar.
  • Expert craft in typography, layout, color, and composition, with a clear point of view on where brand design for AI is heading
  • Deep fluency in Figma and Adobe Creative Suite, and experience building scalable design systems and brand guidelines others actually use.
  • Track record leading ambiguous, cross-functional initiatives, influencing senior stakeholders, and making decisions without close oversight.
  • Comfort translating technical and research content into clear, compelling visuals.

Preferred

  • Experience at an AI, developer tools, or research-driven company.
  • Hands-on use of generative AI tools in your design workflow.
  • Motion design, 3D, or creative coding skills.
Snorkel AI logo

Snorkel AI

4.4 Glassdoor

Snorkel AI is building the data layer for specialized AI, enabling frontier labs, enterprises, and government agencies to develop AI tailored to their unique workloads. Born from pioneering research at the Stanford AI Lab, Snorkel combines cutting-edge programmatic data development technology with deep domain expertise to accelerate AI from prototype to production.Backed by Addition, Greylock, GV, In-Q-Tel, Lightspeed Venture Partners, and funds and accounts managed by BlackRock, Snorkel AI is headquartered in Redwood City, California.Learn more at snorkel.ai or follow @SnorkelAI.

Founded in 2019
Redwood City, California, USA
784 employees (287 in marketing)
92% recommend to a friend
91% CEO approval

Salaries

Posted range

$225K/yr – $280K/yr

Taken straight from the job posting.

See all Snorkel AI salaries

Marketing Team

Marketing Team Size
279 (36% of company)
Median Career Experience
20 years
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$235.3M
Last Raise
$100M
Series Unknown, 7 months ago

Funding History

  • Aug 2025
    Series Unknown
  • May 2025
    Series D • $100M
  • Jan 2024
    Series Unknown

Traffic Signals

Monthly Visitors
91.4K
Monthly Google Ads Budget
$74
Traffic Source Mix
Search
44.6%
Direct
43.1%
Referral
7.3%
Social
4%
Paid
0.7%

Headcount Trend

Current headcount: ~789

Recent News

Snorkel AI logo

Staff Brand Designer

Snorkel AI · San Francisco, CA · Hybrid