Responsibilities

• Lead the development of experiential and integrated strategies grounded in cultural and consumer insight
• Craft clear, inspiring creative briefs that unlock bold ideas and align teams around a shared objective
• Conduct qualitative and quantitative research, synthesizing findings into actionable opportunity areas
• Develop go to market frameworks that ensure ideas are designed for amplification across channels
• Establish KPIs and measurement approaches to evaluate and optimize program effectiveness
• Partner closely with Creatives to shape concepts from early spark through execution
• Lead client presentations, articulating strategic thinking with clarity and confidence
• Identify cultural moments, behavioral shifts, and emerging platforms that create opportunity for brands
• Mentor junior strategists and contribute to the growth of the broader Strategy discipline

Requirements

• Given the nature of experiential work, this role may require occasional travel and flexibility to work non-traditional hours, including evenings and weekends, as business needs arise
• 6-8+ years of relevant experience in a strategy role at a creative agency.
• Strong leadership skills with the ability to inspire, collaborate, and guide both clients and internal teams.
• The ability to command a room with confidence, demonstrating a strong presence in both client-facing and internal presentations.
• Deep expertise in cultural moments, tentpole experiences, sponsorship, digital/social, and experiential marketing.
• Proven ability to transform insight-driven strategies into impactful, measurable business results.
• Exceptional written and verbal communication skills for articulating complex ideas with clarity.
• Strategic and creative problem solver, able to navigate challenges with innovative solutions.
• Deep understanding of market trends, with a keen ability to spot emerging cultural movements and opportunities.
• Energize the team and clients with enthusiasm and levity, fostering a positive work environment.