Responsibilities

• Monitor digital media and influencer landscape for relevant industry and competitor news to educate internal peers and clients on an ongoing basis
• Lead influencer/content creator POVs for internal and client needs
• Continuously explore new social platforms, functionalities, and emerging talent to drive innovation in the space across categories
• Become the go-to source of all things influencer across your accounts, fielding questions from both client and internal teams
• Proactively create a database of content creator and influencer contacts, including manager information, rate cards, etc.
• Conduct outreach and build relationships with known agencies, managers, etc.
• Develop unique content creator strategies for a wide range of clients, laddering back to business objectives and social goals
• Research and recommend creators to bring to life content creator campaigns/activations and meet client goals, including vetting partnerships to confirm brand alignment
• Lead outreach initiatives and content creator deals
• Collaborate with business affairs team to review contracts and talent agreements, as well as in-house creatives, community managers, brand strategists, project managers, account teams, and analysts

Requirements

• 4-5 years working in a digital, social, and/or influencer marketing environment
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams
• Highly organized with the ability to multi-task and work quickly and efficiently with experience managing multiple projects at one time in a fast-paced environment
• Experience in negotiating talent agreements and managing campaign budgets
• Experience with social media measurement and reporting with the ability to understand analytics and turn into digestible insights and opportunities for clients
• A strong understanding of influencer marketing’s impact and relationship on production, organic and paid media, and PR
• Knowledge of all major social platforms and recent trends on Instagram, Pinterest, TikTok, YouTube, and other developing platforms
• Excellent written and verbal communication skills with attention to detail
• Able to present effectively and coherently, and to correspond with external partners on an ongoing basis
• An attitude of positivity, adaptability, curiosity, and exploration

Benefits

• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision