Responsibilities

• Monitor digital media and influencer landscape for relevant industry and competitor news to educate internal peers and clients on an ongoing basis
• Lead influencer/content creator POVs for internal and client needs
• Continuously explore new social platforms, functionalities, and emerging talent to drive innovation in the space across categories
• Become the go-to source of all things influencer across your accounts, fielding questions from both client and internal teams
• Proactively create a database of content creator and influencer contacts, including manager information, rate cards, etc.
• Conduct outreach and build relationships with known agencies, managers, etc.
• Develop unique content creator strategies for a wide range of clients, laddering back to business objectives and social goals
• Research and recommend creators to bring to life content creator campaigns/activations and meet client goals, including vetting partnerships to confirm brand alignment
• Lead outreach initiatives and content creator deals
• Collaborate with business affairs team to review contracts and talent agreements, as well as in-house creatives, community managers, brand strategists, project managers, account teams, and analysts