Sr. Specialist, Wholesale Marketing

Carlsbad, CA (On-site)

$93K/yr – $110K/yrSenior Level5+ years expFull time

Posted 6 hrs ago

Job Summary

Own and lead wholesale marketing across Specialty accounts, coordinating with Sales, VM, Brand, and events to develop activation plans, assets, and performance tracking.

  • Own end-to-end asset development, distribution, and events.
  • Drive cross-functional collaboration and reporting to scale wholesale programs.

Job Description

Responsibilities

  • Execute all seasonal wholesale marketing strategies across Specialty accounts and serve as the trusted marketing partner to sales rep and accounts
  • Develop account-specific activation plans that support growth opportunities, new account launches, and seasonal marketing priorities within portfolio
  • Partner closely with Sales, Visual Merchandising, Brand Environments, Community Marketing, and Brand Marketing teams to deliver integrated campaigns to accounts
  • Own the end-to-end development and deployment of wholesale fixtures, fixture rollouts, signage, marketing collateral, and POP across Specialty Accounts and identify opportunities to streamline processes
  • Monitor and manage wholesale partner physical and digital environments to ensure consistent and elevated brand presentation
  • Manage vendor and account relationships, production timelines, budgeting and planning for any Specialty Account needs
  • Partner with Visual Merchandising teams on planograms, custom installations, and in-store marketing programs, while identifying opportunities to enhance product and brand positioning and storytelling
  • Lead grassroots wholesale marketing events and/or educational clinics that support field reps and Specialty Accounts, while also supporting the larger wholesale marketing team with tradeshows and other event opportunities that deepen consumer and partner engagement with brand
  • Develop tools, reporting, and processes that improve visibility, efficiency and scalability across the wholesale marketing team
  • Organize and distribute approved seasonal assets through DAM platforms and partner channels

Requirements

  • 5+ years of experience in wholesale marketing, retail marketing, brand marketing, or related field.
  • Proven experience managing fixture programs, POP development and merchandising initiatives
  • Experience supporting national retail partners, sporting goods retailers, department stores, or specialty accounts
  • Strong project management skills with the ability to manage multiple priorities simultaneously
  • Exceptional organizational skills and attention to detail.
  • Experience coordinating marketing assets, DAM systems, POP programs, retail activations, or visual merchandising initiatives
  • Strong written and verbal communication skills with the ability to collaborate across functions and influence stakeholders
  • Comfortable working in a fast-paced, entrepreneurial environment
  • Ability to lift up to 50 lbs.

Benefits

  • Health Insurance
  • Savings and Retirement Plan
  • Employee Assistance Program
  • Generous Vuori Discount & Industry Perks
  • Paid Time Off
  • Wellness & Fitness benefits
Vuori, Inc logo

Vuori, Inc

3.8 Glassdoor

Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. We’re evolving the definition of traditional activewear.

Founded in 2015
Carlsbad, California, USA
2.7K employees (273 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$93K/yr – $110K/yr

Taken straight from the job posting.

See all Vuori, Inc salaries

Marketing Team

Marketing Team Size
205 (8% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.3B
Last Raise
$825M
Series Unknown

Funding History

  • Aug 2025
    Series Unknown
  • Nov 2024
    Secondary Market • $825M
  • Oct 2021
    Series Unknown • $400M

Traffic Signals

Monthly Visitors
8.1M
Monthly Google Ads Budget
$300.1K
Traffic Source Mix
Search
34.1%
Direct
28.4%
Referral
3.5%
Social
13.8%
Paid
11.1%

Headcount Trend

Current headcount: ~2.7K

Recent News

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Sr. Specialist, Wholesale Marketing

Vuori, Inc · Carlsbad, CA · On-site