Responsibilities

• Creative Direction
• - Contribute to talent-driven social video content, ensuring alignment with show tone, audience trends, and talent comfort
• - Coordinate and help produce native social content in partnership with talent relations, production, and marketing teams
• - Partner with publishing and production teams to develop scalable content formats, launch moments, reactive campaigns, and fan-first creative
• - Own copywriting and tone guidance for talent social asks, post captions, and channel-specific messaging
• - Help oversee content calendars and creative direction for a slate of shows/titles, ensuring consistent engagement and visibility
• - Review and approve social assets and post copy, ensuring 100% accuracy prior to publishing
• Social Strategy
• - Help drive social creative strategy across the platform's social channels (Instagram, TikTok, YouTube Shorts, X), with a focus on storytelling that builds buzz and fan retention, especially during title launches, trailer drops, and major cultural moments
• - Develop content briefs, social calendars, and creative outlines for concepts that are timely, platform-native, and fandom-friendly

Requirements

• 3-5 years of experience in social media, brand marketing, or content strategy, ideally within entertainment, streaming, or media (in-house or agency)
• Demonstrated experience developing content briefs, creative concepts, and production timelines, with growing ownership of campaign-level strategy
• Experience contributing to or concepting talent-driven content in partnership with production and show marketing teams
• Strong understanding of how content performs differently across TikTok, Instagram, YouTube Shorts, and X, and fan/fandom behavior more broadly
• Strategic thinker with a creative POV, trend fluency, and a passion for storytelling and culture
• Familiarity with social publishing and analytics tools such as ListenFirst, Sprout, Sprinklr, Monday.com, etc.

Preferred

• Prior experience with streaming or entertainment brands
• Familiarity with talent management workflows and on-set production constraints
• A knack for writing clever, on-brand social copy
• Background in social creative development or agency-side strategy
• Experience with tools like Adobe Creative Suite
• Comfort working across multiple stakeholders in fast-paced, matrixed environments

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources.
• Our Best-in-class Wellness And Benefits Offerings Include
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements