Responsibilities

• Own and refine the paid search strategy, ensuring it ladders up to business goals and complements the broader media mix.
• Stay ahead of industry trends, platform changes, and evolving consumer behaviors to inform strategy.
• Collaborate with cross-functional teams (media, analytics, finance, SEO, and content) to ensure paid search is optimized within the overall marketing ecosystem.
• Lead agency team to ensure they are equipped to support high-impact campaign execution.
• Oversee campaign setup, management, and optimization across multiple platforms, ensuring efficiency and adherence to best practices.
• Implement process improvements and automation to enhance executional efficiency and performance tracking.
• Ensure quality control in bid strategies, creative testing, audience segmentation, and platform management.
• Own and manage the paid search budget, ensuring optimal investment allocation and financial efficiency.
• Oversee budget tracking and reconciliation, coordinating with the finance team to resolve discrepancies and ensure accuracy in reporting.
• Develop measurement frameworks in collaboration with analytics teams to optimize performance and efficiency.

Requirements

• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
• 7+ years of paid search experience (Preferred)
• 5+ years of experience in managing or coordinating paid search campaigns, with at least 2 years in a leadership role.
• Deep expertise in Google Ads, Microsoft Ads, SA360, bid strategies, automation, and performance optimization.
• Experience in budget management, forecasting, and financial efficiency within paid media.
• Exceptional organizational skills and attention to detail in campaign management.
• Ability to work cross-functionally with SEO, creative, analytics, marketing, and finance teams.
• Strong analytical skills with proficiency in Google Analytics and other measurement tools, and an enthusiasm for translating data into actionable insights.
• Excellent communication and relationship-building skills.
• A proactive, solutions-oriented mindset with a track record of process optimization and innovation.

Preferred

• Google Ads certification is a plus.