Responsibilities

• Lead Operations & Routing: Manage daily lead flow operations; build, maintain, and optimize complex Salesforce lead routing rules and distribution logic. Define and optimize lead, contact, and opportunity lifecycle stages across the tech stack.
• Data Integrity & Dispositions: Enforce lead disposition standards; audit sales activities to ensure pipeline hygiene and accurate conversion data.
• Proactive Problem Solving: Monitor lead pipelines daily to catch stuck leads, SLA issues, sync failures, or routing anomalies; root-cause and resolve technical issues.
• Analytics & Reporting: Build and maintain Salesforce dashboards tracking speed-to-lead, conversion rates, routing accuracy, and SLA compliance.
• Cross-Functional Collaboration: Partner with the Business Automation team to deploy system updates; collaborate with Revenue Performance to unlock pipeline velocity; align regularly with Marketing partners.

Requirements

• Requires a minimum of 10 years of related experience in Marketing Operations, Sales Operations, or Revenue Operations; or a minimum of 8 years with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience.
• Salesforce Expertise: Minimum 3–5 years managing Salesforce (SFDC) lead objects, opportunity management, campaign associations, and standard routing tools (e.g., propensity models).
• Lead Lifecycle Mastery: Deep understanding of lead routing logic, lead statuses, contact governance, and B2B marketing funnel dynamics.
• Data Analytics: Advanced proficiency in building Salesforce reports, dashboards, and utilizing Excel/BI tools to analyze lead/opportunity dispositions, velocity, attribution, more.
• Mindset: A proactive, investigative spirit—someone who loves "digging into the weeds" to find out why a lead broke and fixing it autonomously or with relevant partner teams.