Responsibilities

• Programmatic Strategy & Audience Extension Go-to-Market
• Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, with a primary focus on Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app.
• Develop compelling narratives, positioning frameworks, and packaging structures that clearly articulate Lyft Ads' programmatic differentiation to agencies, brands, and demand partners.
• Define the commercial and product strategy for how Audience Extension is sold, including deal structures, influencing pricing, audience segmentation, and measurement integration.
• Partner closely with Product Management and Data Science to ensure programmatic offerings are technically sound, scalable, and competitively differentiated.
• Monitor programmatic market trends, competitive dynamics, and evolving buyer behavior to proactively refine strategy and maintain a leading position.
• Drive revenue growth through programmatic channels by identifying new demand sources and structuring scalable, repeatable go-to-market motions.
• Programmatic Channel & Partner Management
• Identify, evaluate, and manage relationships with key programmatic channel and revenue partners including DSPs, SSPs, data clean rooms, ad networks, and measurement providers.
• Partner with the leadership team to influence commercial negotiations and deal structuring across the programmatic partner ecosystem — defining how Lyft Ads integrates technically, commercially, and strategically with each partner.

Requirements

• 10+ years of experience in digital advertising, with meaningful depth in programmatic, ad tech, or commerce/retail media.
• Strong knowledge of the programmatic ecosystem — including DSPs (e.g., DV360, The Trade Desk, Amazon DSP), SSPs, DMPs, CDPs, clean rooms, and measurement partners.
• Demonstrated experience structuring and negotiating commercial partnerships with technology and demand-side platforms.
• Experience developing go-to-market strategies and pricing frameworks for advertising products.
• Exceptional cross-functional collaboration skills; proven ability to work across Sales, Product, Engineering, Data Science, Marketing, and Finance.
• Strong analytical and financial modeling skills; ability to build business cases and model revenue scenarios.
• Outstanding written and verbal communication skills; capable of translating complex ad tech concepts into clear, compelling narratives for diverse audiences.
• Bachelor's degree or equivalent experience.

Preferred

• Experience at a commerce media company, mobility platform, retail media network, or high-growth digital publisher.
• Familiarity with audience extension products and off-platform programmatic solutions built on first-party data.
• Prior experience in a product marketing, strategy, or bizdev role within an ad tech organization.
• Understanding of location-based advertising, mobility data, and contextual targeting methodologies.
• Experience building and managing joint business plans with major agency holding companies and independent agencies.