Responsibilities

• Develop marketing strategy end to end - from curation to design and execution - and drive innovations within existing processes.
• Lead the development of fully integrated campaigns, leading and driving collaboration with a sizable team of cross-functional partners, inclusive of business, onsite, project management, paid media, creative, PR, and beyond.
• Manage content development and delivery.
• Analyze results of testing, communicate learnings upward and across partner teams, and use the data to drive future tests.
• Partner with technical and business teams to drive system improvements and automation within self-service seller solutions.
• Own multiple team KPIs for campaign engagement, developing strategy to drive results over short and long-term.
• Manage shared goals with partner teams to drive campaign creation and success at scale.
• Manage the full lifecycle of product marketing initiatives including defining the strategy and measurement.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing detailed go to market plans

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave