Responsibilities

• Co-own and align marketing strategy for the Finance team personas, ensuring plans reflect customer insights and empower the field to execute with impact.
• Develop and execute “big bets” by identifying opportunities for net-new integrated campaigns and targeted sales plays that accelerate adoption.
• Enable the field at scale by running programs, sales plays, and delivering relevant messaging that drive pipeline and revenue outcomes.
• Lead cross-functional working groups to ensure disciplined marketing program execution and alignment across teams.
• Champion outcome-driven selling by equipping sales teams with messaging and programs that tie Snowflake’s value to measurable customer impact.
• Translate Snowflake’s platform value into business value statements that resonate with decision makers across every industry vertical.
• Support industry coverage and Data for Good initiatives by ensuring campaigns and narratives land with business and societal impact.

Requirements

• 5+ years of experience in product marketing, solutions marketing, or GTM strategy, ideally within data, analytics, cloud, or AI/ML.
• Demonstrated ability to orchestrate cross-functional GTM programs that scale across regions and resonate with diverse personas.
• Proven success enabling large sales organizations through impactful programs, sales plays, and messaging that drive measurable outcomes.
• Ability to translate technology value into clear business outcomes that resonate with decision-makers.
• Strong collaboration and influence skills, with the ability to align global strategy to regional execution.
• Excellent communication and storytelling abilities, distilling complex concepts into compelling, business-relevant narratives.
• Commitment to being a culture champion who builds trust, collaboration, and inclusivity across functions and regions.
• An analytical, data-driven mindset with a focus on measuring impact and driving continuous improvement.
• BS/BA degree preferred.
• Willingness to travel up to 25% of the time.

Preferred

• Experience developing regional or industry-specific campaigns that complement global priorities is a plus.