Responsibilities

• Lead the product lifecycle for AI-based marketing solutions and workflow modules within the WebMD Ignite.
• Define and execute the product strategy for healthcare marketing campaigns, focusing on AI-driven omnichannel activation and closed-loop measurement.
• Partner with engineering and design to rapidly prototype and test new solutions, specifically utilizing generative AI tools (like Claude) to accelerate solution design and product requirements development.
• Ensure seamless integration of the WebMD Ignite Growth Platform (IGP) as a system of intelligence and orchestration with key healthcare systems and martech stacks (e.g., Eloqua, Meta, Google, Epic, Salesforce, Adobe, etc).
• Monitor market trends, competitive shifts (including the impact of LLMs/AIOs), and competitor strategies (like Unlock Health and Innovaccer) to inform and differentiate the product roadmap.
• Anchor product development and messaging to measurable business outcomes, moving beyond features to focus on appointments, encounters, and revenue.
• Serve as the subject matter expert on the marketing strategy and measurement, product, product usage, and anticipated benefits for internal and external stakeholders and clients.

Requirements

• Bachelor’s degree in Business, Marketing, Computer Science, or a related field.
• Minimum of 5 years of experience in product management, specifically focusing on healthcare marketing technology, campaign strategy, and implementation.
• Proven, hands-on experience using generative AI tools (e.g., Claude, LLMs) to quickly prototype and develop product requirements, user stories, and test scenarios.
• Deep proficiency in modern marketing technology ecosystems, including marketing automation (e.g., Oracle Eloqua), CRM, and data platforms/CDPs.
• Knowledge of Epic Cheers and related technologies is a differentiator
• Strong understanding of the healthcare domain, privacy regulations (e.g., HIPAA), and associated architecture (FHIR knowledge preferred).
• Demonstrated ability to define and drive product strategy with a clear focus on measurable business outcomes and growth.
• Excellent communication, leadership, and collaboration skills with the ability to work effectively in a dynamic and fast-paced environment.

Preferred

• LLMs/AIOs experience is a plus
• FHIR knowledge preferred
• Knowledge of Epic Cheers and related technologies is a differentiator

Benefits

• Health Insurance (medical, dental, and vision coverage)
• Paid Time Off (including vacation, sick leave, and flexible holiday days)
• 401(k) Retirement Plan with employer matching
• Life and Disability Insurance
• Employee Assistance Program (EAP)
• Commuter and/or Transit Benefits (if applicable)