Director, Performance Marketing - Unannounced ARPG Mobile Game
Scopely
USA (Remote)
$160K/yr - $230K/yrIn-houseFull-timeDirector/executive8+ years exp.
1 day ago
Sr. Performance Marketing Manager
Greenville, SC (Hybrid)
Salary Not AvailableSenior Level7+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive end-to-end, multi-channel paid media strategy for a senior digital marketing role in financial services, with multi-million-dollar budgets and platform-vendor governance.
- Own multi-channel media strategy and budget allocations across programmatic, search, social, and affiliate.
- Must-have: 5–7+ years in performance marketing with senior/lead experience and expertise in Google Ads, Meta Ads Manager, GA4, and StackAdapt.
- Standout: Lead platform onboarding, vendor relationships, and adoption of AI-driven features to boost ROI.
Job Description
Responsibilities
- Develop and execute full-funnel performance marketing strategies for digital marketing aligned with business objectives
- Own end-to-end management of multi-million dollar media budgets on paid digital campaigns across programmatic, SEM, paid social, and affiliate channels
- Conduct in-depth analysis of campaign metrics, audience behavior, and conversion paths to inform strategic optimizations and budget reallocation decisions to maximize efficiency and ROI
- Ensure all campaigns comply with platform policies and legal/industry regulations
- Serve as the internal subject matter expert on core digital marketing platforms including Google Ads, Meta Ads Manager, GA4, Stackadapt, and emerging ad tech tools
- Lead platform onboarding, configuration, and governance to ensure proper tracking, tagging, and data integrity across all tools
- Evaluate and recommend new platforms and technologies to enhance campaign performance and operational efficiency
- Maintain up-to-date knowledge of platform algorithm changes, policy updates, and new feature releases — translating them into actionable strategy adjustments
- Oversee pixel/tag management in collaboration with web and analytics teams (e.g., Google Tag Manager, Meta Pixel, etc.)
- Champion the adoption of automation and AI-driven features within platforms while maintaining performance accountability
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5–7+ years of experience in performance/digital marketing, with at least 2 years in a senior or lead role
- Proven expertise in programmatic platforms (Stackadapt preferred), Google Ads, Meta Ads Manager, affiliate, and influencer marketing
- Strong proficiency in Google Analytics (GA4), Looker, Tableau, or similar analytics tools
- Experience managing multi-million $ annual media budgets
- Deep understanding of direct response marketing, attribution modeling, and conversion optimization
- Excellent analytical, communication, and project management skills
- Experience in financial services, fintech, or regulated industries
- Google Ads and/or Meta Blueprint certifications
- Experience with SEO/SEM integration strategies
Preferred
- Familiarity with CRM platforms (HubSpot) marketing automation tools integration with digital marketing platforms
- Knowledge of privacy regulations (CCPA, TCPA)
Benefits
- Competitive Wages
- Health/Life Benefits
- Health Savings Account plus Employer Seed
- 401(k) Savings Plan with Company Match
- Paid Parental Leave
- Company Paid Holidays
- Paid Time Off including Volunteer Time
- Tuition Reimbursement
- Business Casual Environment
- Rewards & Recognition Program
Purpose Financial
An innovative consumer financial services company, Purpose Financial is dedicated to helping our customers achieve financial stability — whatever that looks like for them — both in the moment and in the future. Through our consumer brands, Advance America and Purpose Money, we provide accessible borrowing options and connect consumers with a streamlined, digital banking solution to meet the demands of modern living.We are proud to be recognized as a Great Place To Work®. This employee-validated certification is a testament to our commitment to fostering a positive, inclusive, and supportive work environment. Our team members are at the heart of everything we do, and their vote of confidence highlights our dedication to creating a workplace where everyone can thrive.We’re always looking for people who are passionate about helping others. Visit our website to learn more and see if you’re a good fit!
