Responsibilities

• Translate brand strategy into high-impact convention tactics that drive awareness, engagement, and lead generation
• Design differentiated, insight-driven customer experiences using analytics, post-show reporting, and booth metrics to optimize ROI
• Identify and implement innovative technologies (e.g., digital tools, immersive experiences) to enhance in-person and virtual engagement
• Serve as subject matter expert on Digital Lab capabilities (badge scanning, dashboards, email tools), enabling omnichannel integration across events
• Partner with leadership to shape vendor strategy, sourcing models, and cost optimization opportunities
• Lead end-to-end execution of national and regional conventions, including:
• Booth design, maps, and asset management
• Sponsorship planning and association coordination
• Pre-con ownership and planning (i.e., stakeholder coordination, managing logistics, communication to internal Vantive attendees, working with business partners to create and communicate external-facing talking points) and onsite execution
• Printed and digital marketing assets

Requirements

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of experience in marketing operations, conventions, or event strategy (healthcare/pharma or highly regulated industry preferred)
• Demonstrated experience developing convention strategy aligned to brand growth objectives
• Strong vendor management, negotiation, and stakeholder engagement skills
• Knowledge of compliance frameworks (e.g., PhRMA, Sunshine Act, CFR) preferred
• Ability to manage multiple complex projects simultaneously with high attention to detail
• Strong project and program management capabilities
• Business acumen with excellent communication skills (written and verbal)
• Analytical mindset with ability to translate data into actionable insights
• Ability to lead independently and thrive in fast-paced, matrixed environments

Preferred

• Knowledge of compliance frameworks (e.g., PhRMA, Sunshine Act, CFR) preferred
• Healthcare/pharma or highly regulated industry preferred

Benefits

• US Benefits at Vantive
• This is where your well-being matters. Vantive offers comprehensive compensation and benefits packages for eligible roles.
• Our health and well-being benefits include medical, dental and vision coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance.
• Financial and retirement benefits include the Aon Pooled Employer Plan (“Aon PEP”), Vantive’s 401(k) retirement savings plan, to help you prepare for your future.
• The Aon PEP is designed to help improve retirement outcomes by providing retirement resources more efficiently. The plan offers a robust set of investment options, financial education, and a suite of resources to support your retirement goals.
• We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave.
• Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits.