Sr Mgr, Earned & Social

Plano, TX (Hybrid)

$151K/yr – $159K/yrSenior Level7+ years expFull time

Posted 2 days ago

Job Summary

Owns social, earned, and influencer strategy for a culture-led brand, turning trend opportunities into brand moments and building a reactive creator ecosystem across campaigns.

  • Lead social-first culture efforts and earned integration
  • Partner with IMC to set campaign direction from day one

Job Description

Responsibilities

  • Social-First, Culture-Led Leadership (Priority)
  • - Lead how KFC shows up in culture—bringing forward bold, timely, and unexpected ideas that earn attention and spark conversation
  • - Partner with the Director of IMC to ensure social and earned thinking set the direction for campaigns from day one—not as an add-on
  • - Spot trends before they peak and turn them into brand-defining moments with speed and precision
  • - Push for work that is culturally sharp, socially native, and impossible to scroll past
  • - Champion a multicultural, community-driven lens—ensuring the brand shows up authentically
  • Earned, Social & Influencer Integration
  • - Drive earned-first thinking across campaigns, ensuring PR, social, and influencer work together to amplify impact
  • - Lead and partner with agencies to create work that earns media, drives buzz, and shows up in the feeds and conversations that matter
  • - Help shape a social presence that is reactive, relevant, and relentlessly engaging

Requirements

  • 7–10+ years of experience in social, PR, influencer, or culture-led marketing roles
  • Proven ability to create or contribute to work that shows up in culture and drives conversation
  • Deep understanding of social platforms, internet culture, and how trends move
  • Experience working with creators, influencers, and earned media strategies
  • Strong instinct for what will resonate—and what won’t—with today’s audiences
  • Ability to move fast, stay scrappy, and operate in real time without losing strategic focus
  • Strong collaborator who can influence teams and agencies to push work further
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Yum!

From the centre of the continent to the remote (and not-so-remote) coasts and islands, KFC Pan Europe is the iconic chicken restaurant brand with a unique history of innovation and success. Always original, our passion is high-quality, finger lickin’ good chicken. Yes, we also have a secret recipe. No, we can’t share it. What we can share is our heart-led, welcoming culture, where you can be your best self, make a difference and have fun. We’re part of Yum! Brands, Inc.—collaborating across the world with our sister brands, Taco Bell, Pizza Hut and The Habit Burger Grill. KFC Pan Europe has three business units: Western Europe, Central & Eastern Europe and France. With more than 30 official languages in 150 different franchises, connecting with us is easier than ever. If you really want to do the math, we’ve also got 2,200 restaurants in 40 countries. Either way, we keep it original. For us, the future is all about connecting food traditions and tomorrow’s technology to innovate customer experiences, our global brand and the best fried chicken you’ve ever tasted. We exist to feed people’s potential, valuing personal development and an inclusive culture. This also means having a keen social purpose and investing in mentorship, upskilling and food security. Creating opportunities for the most underserved and vulnerable groups in our communities helps grow new roots and strengthen bonds. We want our people to be their best selves. So, we invest in skills, resources and each other. At our Pan Europe Academy, we develop leadership and train all levels of restaurant and corporate employees. From Employee Resource Groups (ERGs) to Individual Development Plans, we build meaningful careers that have real impact. The bottom line? We bring it. Curious? We hope so. Bring your spark, your spice and your original story. At KFC Pan Europe, we’re grounded in winning, celebrating, recognizing, welcoming and belonging. We've got a big table. You have a seat at it.

Salaries

Posted range

$151K/yr – $159K/yr

Taken straight from the job posting.

See all Yum! salaries

Traffic Signals

Monthly Visitors
65.4M
Monthly Google Ads Budget
$64.4K
Traffic Source Mix
Search
7.5%
Direct
65.5%
Referral
21.9%
Social
3.9%
Paid
1%

Headcount Trend

Current headcount: ~58
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Sr Mgr, Earned & Social

Yum! · Plano, TX · Hybrid