Responsibilities

• The Sr. Brand Manager, Earned Media, Brand Social & Culture is at the center of how KFC shows up in culture—leading with social, shaping conversation, and driving earned impact that keeps the brand impossible to ignore. This role is responsible for bringing a social-first, culture-led mindset to everything we do—turning moments into movements and campaigns into talk-worthy brand behavior.
• Reporting to the Director of Integrated Marketing Communications, this role partners closely with IMC leadership, cross-functional teams, and agency partners to ensure social, earned media, and influencer thinking don’t follow campaigns—they lead them. This is a role for someone who understands how culture moves, how social drives it, and how brands earn their place in it.
• Social-First, Culture-Led Leadership (Priority)
• Lead how KFC shows up in culture—bringing forward bold, timely, and unexpected ideas that earn attention and spark conversation
• Partner with the Director of IMC to ensure social and earned thinking set the direction for campaigns from day one—not as an add-on
• Spot trends before they peak and turn them into brand-defining moments with speed and precision
• Push for work that is culturally sharp, socially native, and impossible to scroll past
• Champion a multicultural, community-driven lens—ensuring the brand shows up authentically
• Earned, Social & Influencer Integration
• Drive earned-first thinking across campaigns, ensuring PR, social, and influencer work together to amplify impact

Requirements

• 7–10+ years of experience in social, PR, influencer, or culture-led marketing roles
• Proven ability to create or contribute to work that shows up in culture and drives conversation
• Deep understanding of social platforms, internet culture, and how trends move
• Experience working with creators, influencers, and earned media strategies
• Strong instinct for what will resonate—and what won’t—with today’s audiences
• Ability to move fast, stay scrappy, and operate in real time without losing strategic focus
• Strong collaborator who can influence teams and agencies to push work further