Sr. Marketing Specialist at Obie | USA | $70K/yr – $95K/yr

Sr. Marketing Specialist

USA (Remote)

$70K/yr – $95K/yrSenior Level5+ years expSalaried Ft

Posted 4 months ago

Job Summary

Drive multi-channel marketing for Obie, integrating lifecycle, product, and partner initiatives to generate engagement and revenue.

Execute and optimize campaigns across email, lifecycle, product marketing, and channel distribution
5+ years in marketing with lifecycle/email, digital, or content focus
Collaborates with Product, Engineering and Data to bring marketing initiatives to life

Job Description

Responsibilities

Execute and optimize multi-channel campaigns across email, lifecycle marketing, product marketing, and channel distribution to drive engagement, lead generation, and sales activity
Support the iteration and rollout of lifecycle and Digital Account Management (DAM) campaigns, including onboarding, engagement, and re-engagement initiatives
Leverage segmentation, personalization, and A/B testing to continuously improve campaign performance
Support the development and execution of co-branded marketing initiatives with Agents and Partners
Assist in building and scaling tiered marketing support packages that equip partners with tools to effectively sell Obie products
Collaborate with Channel Distribution to execute communications related to product launches, updates, and key business initiatives
Develop high-quality, marketing-forward content across external channels including blog, website, social media, and sales enablement collateral
Contribute to SEO-driven content strategy by identifying gaps, trends, and optimization opportunities
Translate complex insurance and product concepts into clear, compelling messaging for agents, partners, and end customers
Support content development for product launches, including landing pages, resource hubs, and customer education materials
Maintain brand voice and consistency across all external-facing communications

Requirements

5+ years of experience in marketing, including lifecycle/email, digital marketing, or content marketing
Experience operating as a marketing generalist across campaigns, content, and cross-functional initiatives
Strong writing and editing skills, with the ability to adapt tone for different audiences (agents, partners, customers)
Proficiency with marketing and CRM tools (HubSpot, Salesforce or similar)
Experience with performance marketing concepts including segmentation, testing, and optimization
Comfort working in a fast-paced, high-growth environment with evolving priorities
Strong collaboration and communication skills across teams and stakeholders

Preferred

Experience in personal lines insurance industry
Familiarity with SEO best practices and content optimization
Experience supporting product launches or go-to-market initiatives
Exposure to partner/channel marketing strategies

Benefits

Comprehensive health, dental, vision and life insurance
Flexible paid time off
Retirement savings plan with company match

Obie

Meet the new standard in landlord insurance. Obie is an insurance technology solution designed exclusively to meet the needs of the modern real estate investor. With Obie, you can request a quote in under 5 minutes–meaning no more tedious paperwork and lengthy wait times.

Founded in 2017

Chicago, Illinois, USA

163 employees (17 in marketing)

www.ObieInsurance.com