Responsibilities

• Provide strategic project planning and implementation of tradeshow and event-related projects to successfully promote the company brand, products and services, with a specific focus on North America
• Design, develop and execute (from creative conception through execution) effective events to acquire new customers and expand business within existing customers
• Develop and manage budgets, vendors and contracts to ensure successful event execution
• Collaborate globally and cross-functionally with key stakeholders to represent Stratasys offerings aligned with corporate messaging, branding and product positioning
• Responsible for initiating review of current events plan and process while proposing best practices and innovation in our events planning
• Develop and manage annual events planning calendar
• Develop tactics that drive booth traffic and generate quality leads at events
• Partner with other teams to properly staff and support events and trade shows
• “Event Logistics” work with event vendors to manage logistics of all shows throughout the year -Coordinate show logistics, including shipping, ordering items and giveaways, and booth items
• Set up pre-meetings with team (typically members of Sales and technical teams) to review details of the show and their responsibilities as on-site representatives and post-event meetings to obtain event feedback and to develop and execute on a post-event follow-up.
• Provide documentation on logistics, event feedback, and recommendations for future events including reports on each event and provide quarterly and end-of-year summaries
• Manage inventory of parts and printers used at tradeshows and events, including packing and preparing for shipment
• Ability to draft marketing content to promote tradeshows and events.

Requirements

• 5+ years’ experience in developing and executing events and trade show exhibits, preferably in technical application industries.
• 2+years’ experience interpretation of and compliance with industry regulations regarding exhibit property erection and dismantling, event management, union rules/regulations, etc.
• 2+yrs experience planning and managing a significant dollar size marketing budget desired.
• Bachelor’s Degree in Business, Marketing or Communications is preferred. Willing to work overtime when needed, and flexibility to travel for tradeshows.

Preferred

• 2+ years of knowledge of lead generation tools (Salesforce.com), email campaign software (HubSpot or similar)
• Experience with portfolio-based event strategy, aligning multiple product lines under one cohesive presence.