Responsibilities

• Develop and execute client lifecycle campaign strategies across 1: many , 1:few , and 1:1 account-based marketing motions.
• Manage end-to-end integrated campaign execution, ensuring deliverables meet timelines, brand standards, and quality expectations.
• Partner with Sales and Account Management to identify priority client accounts and segments and align engagement strategies with retention, renewal, and expansion opportunities.
• Develop and optimize targeted content and assets based on client needs, stakeholder roles, product adoption, and lifecycle stages.
• Create client case studies that demonstrate measurable outcomes and value to support campaigns, sales enablement, and marketing collateral.
• Utilize marketing automation and CRM platforms to execute campaigns, track client engagement, and optimize performance based on data and insights.
• Coordinate campaign timelines, asset production, creative delivery, and cross-functional collaboration to support effective execution.
• Analyze and report campaign performance, providing actionable insights across engagement, product adoption, renewal influence, expansion pipeline, and retention metrics.
• Manage email and client communication channels, including lifecycle nurture streams, onboarding journeys, and retention and expansion campaigns.
• Support client-facing programs, including webinars, events, and sales enablement initiatives, while ensuring consistent , high-quality brand experience.

Requirements

• Relevant degree preferred.
• 5 or more years of relevant experience required .
• Experience in B2B marketing, including client lifecycle, retention, or account-based marketing.
• Healthcare or complex B2B marketing experience preferred.
• Knowledge of B2B client lifecycle strategies and approaches that support engagement, retention, renewal, and expansion.
• Experience using marketing automation and CRM platforms to execute and measure campaigns.
• Experience collaborating with Sales, Account Management, and cross-functional teams.
• Strong project management, prioritization, and organizational skills.
• Excellent written and verbal communication skills with strong content development and storytelling capabilities.
• Strong analytical skills with the ability to translate campaign and client performance data into actionable insights.

Benefits

• Vizient has a comprehensive benefits plan! Please view our benefits here: http://www.vizientinc.com/about-us/careers