Lead data-driven paid marketing and brand campaigns to drive rapid growth while coordinating cross-functional teams and agencies.

• Develop and execute data-driven paid marketing strategies across channels to support growth objectives.
• Develop and execute brand campaigns that drive customer and partner acquisition and long-term brand equity.
• Coordinate efforts across internal teams and external agency partners for innovative campaigns.
• Partner with creative teams to produce high-quality advertising assets (display ads, video content, campaign materials).
• Oversee brand asset library and ensure consistency of brand guidelines across channels.
• Optimize channel performance through testing, measurement, and refinement to maximize ROI.
• Support regional and local integrated campaigns balancing brand and performance objectives.
• Write briefs and white papers leveraging data-driven insights to drive creative development.
• Localize and adapt global campaigns for paid channel deployment.
• Track key performance metrics for paid channels and brand campaigns and analyze results.