Responsibilities

• Partner with leadership to define brand vision, mission, audience and positioning.
• Craft go-to-market strategy and multi-year brand roadmap.
• Steward brand equity across all categories (toy, digital gaming, live experiences, consumer products, publishing, content).
• Lead consumer insights work and make informed recommendations to inform equity and purpose.
• Develop portfolio strategy in partnership with leadership.
• Establish global brand guardrails (visual identity, tone, messaging pillars) to allow cross functional empowerment.
• Lead Toy and Franchise Marketing teams to ensure brand strategy comes to life across all verticals.
• Develop Content in partnership with Mattel Studios to ensure brand objectives and alignment.
• Serve as the cross-functional integrator between content, product, experiences, retail, and marketing.
• Plan multi-year calendar of brand “moments” (entertainment launches, retail programs, etc.) that sustain all lines of business.

Requirements

• 8+ years of experience in marketing, with a minimum 3-5 years in brand marketing.
• Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.).
• Strategic thinking: Ability to define brand vision and multi-year roadmaps.
• Consumer insights & research: Strong understanding of consumer psychology, brand equity drivers, and cultural trends. Ability to synthesize data and pull insights to create recommendations.
• Thorough understanding of marketing mix and KPIs.
• Bold thinker with a finger on the pulse of culture. Can balance creative & innovative thinking with data and KPIs.
• Thrives in a fast-paced and creative environment.
• Cross-functional leadership: Skilled at influencing Design, Product, Marketing, and Franchise teams without direct authority.
• Financial acumen: Experience with P&L at the brand or category level.
• Communication skills: Excellent at storytelling, presentations, and influencing senior leadership.

Preferred

• Experience with franchise management/marketing, content marketing, retail/commercial marketing, social media marketing, PR & influencer marketing valued.

Benefits

• Mattel offers comprehensive benefits, resources to empower a culture where every employee can reach their full potential.