Sr. Manager, Performance Marketing

Dallas, TX (Remote)

$125K/yr – $140K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Build and optimize the enrollment funnel end-to-end, leveraging structured experimentation and data-driven insights to maximize conversions and scale growth.

  • Growth Ops: Create and maintain an experimentation roadmap across channels and funnel stages to rapidly identify winning tactics.
  • Conversion Analytics: Establish benchmarks, forecast enrollment, and translate data into clear recommendations for resource allocation and ROI.
  • Cross-functional Execution: Partner with Product, Lifecycle, and Analytics to remove friction and align leadership with evidence-based growth decisions.

Job Description

Responsibilities

  • Own end-to-end performance of the enrollment funnel from first click through completed enrollment
  • Optimize landing pages, conversion flows, routing logic, and user pathways to maximize conversion rates
  • Identify and eliminate friction within the funnel in partnership with Product, Lifecycle, and Automation
  • Establish clear performance benchmarks and continuously improve conversion efficiency across each step
  • Build and maintain a structured experimentation roadmap across channels and funnel stages
  • Design, execute, and analyze A/B and multivariate tests focused on improving conversion and scalability
  • Prioritize experiments based on potential impact, speed to insight, and alignment with growth goals
  • Rapidly scale winning tactics and deprecate underperforming strategies
  • Develop and maintain enrollment forecasts based on channel performance, population inputs, and conversion assumptions
  • Model growth scenarios to inform prioritization, resource allocation, and leadership decisions

Requirements

  • BA/BS required.
  • Degree in Marketing, Communications, Analytics preferred
  • 10+ years in B2B2C marketing roles, focused on performance or analytics
  • Demonstrated success building and scaling lifecycle or conversion systems that drive measurable business outcomes.
  • Comfort operating in agile, data-driven environments.
  • Experience working with or influencing senior stakeholders and cross-functional leadership.
Wondr Health logo

Wondr Health

3.3 Glassdoor

Wondr HealthTM is a digital behavioral change program focused on weight management that helps participants improve their physical and mental wellbeing through simple, interactive, and clinically-proven skills and tools. By treating the root cause of obesity through behavioral science, Wondr reduces risk factors to prevent chronic diseases like diabetes and hypertension, helps enhance employee productivity and engagement, decreases claims costs, and improves overall wellbeing.Wondr Health’s team of renowned doctors and scientists teaches practical, data-backed skills that empower participants to stress less, sleep better, and feel better. The highly personalized program has helped hundreds of thousands of people by teaching employees the science of eating the foods they love so they can still lose weight—regardless of their food preferences, background, or lifestyle, Wondr works for everyone.We’ve been in the benefits space for 15+ years and our clients include many Fortune 500 companies. We currently partner with over 800+ employers, brokers, health plans, and TPAs nationwide. We’ve cracked the code on the science behind improving the health of organizations—with the easiest implementation ever, third-party validated ROI, and clinical results you can count on—Wondr’s a benefit that actually benefits.We’re the ultimate “and” program—we don’t replace your diabetes management or sleep solution. Wondr can work alongside existing benefits as a standalone to enhance the impact of your other point solutions. Through the app, online community, certified coaches, and series of weekly videos that offer a new perspective on better health, participants enter a world where weight loss is a science, small steps lead to big changes, possibilities are infinite, and good habits last.

Founded in 2007
Dallas, Texas, USA
122 employees (18 in marketing)
49% recommend to a friend

Traffic Signals

Monthly Visitors
95.2K
Monthly Google Ads Budget
$55
Traffic Source Mix
Search
22.6%
Direct
71.6%
Referral
4.2%
Social
1.1%
Paid
0.4%

Headcount Trend

Current headcount: ~122

Marketing Team

Marketing Team Size
15 (12% of company)

Funding

Last Raise
Private Equity, 7 years ago

Funding History

  • May 2019
    Private Equity

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