Responsibilities

• Own organic search strategy and performance across every market we serve, including content strategy, technical SEO priorities, and local search
• Own non-paid new member volume and non-paid share of total acquisition as primary accountabilities
• Set and manage the content strategy and roadmap across the customer journey, including location, service, educational, and high-intent content that drives discoverability and treatment-seeking action
• Direct website information architecture and organic content experience in partnership with the performance marketing function, which owns conversion
• Own the systems, structures, and governance that support scalable content creation, publishing, maintenance, and reuse across channels
• Own website content architecture, taxonomy, structured content, CMS governance, templates, and publishing workflows, translating business and editorial needs into requirements for technical implementation
• Establish and govern editorial standards and workflows across internal and external contributors, including quality standards, review requirements, publishing governance, and ongoing content maintenance
• Direct content migration and ongoing content lifecycle management, including decisions about consolidation, redirects, archival, and adaptation to evolving content structures
• Build and maintain the operational framework that connects content strategy, evidence, execution, measurement, and learning so that decisions and outcomes inform future priorities
• Manage the freelance copywriter and own the end-to-end editorial production workflow, including briefing and assignment, editorial review, clinical and compliance review, visual asset coordination, CMS staging, quality assurance, publishing, and ongoing optimization

Requirements

• Experience: 7+ years in organic growth, SEO, content strategy, content operations, or related digital growth disciplines, with experience owning business outcomes rather than a set of deliverables
• Organic search: Demonstrated results in organic search, ideally including local, multi-location, or multi-market search
• AI visibility: Hands-on familiarity with generative engine optimization, AI search visibility, or the entity, citation, content, and authority signals that underpin it. Early-stage experience is expected in an evolving discipline; genuine curiosity and experimentation are essential
• Content strategy & operations: Experience translating business objectives into content strategy and managing the systems, workflows, governance, and contributors required to execute it
• Digital content systems: Experience working with CMS platforms, structured content, taxonomy, information architecture, and web publishing workflows, including partnership with technical teams
• Leadership: Experience managing or directing people and specialist partners, setting clear expectations and priorities, and creating the conditions for others to execute effectively
• Measurement: Comfort working with imperfect attribution, establishing defensible measurement approaches, identifying data limitations, and translating evidence into decisions and testable hypotheses
• Cross-functional leadership: Ability to lead work across teams where outcomes depend on stakeholders, systems, or expertise outside your direct authority
• Judgment: Sound decision-making in a regulated environment, particularly around patient privacy, clinical accuracy, reputation, and public participation

Preferred

• Behavioral health, addiction treatment, or healthcare marketing experience
• Multi-state or multi-location organic and local search experience
• Working knowledge of structured data and schema markup
• Experience directing public relations, creative, SEO, or other specialized agency/freelance partners
• Experience with brand governance or design systems
• Experience with content migrations, CMS implementations, or major website redesigns

Benefits

• Generous Paid Time Off (prorated for new employees) - unplug, relax, and recharge!
• 12 Vacation days
• 12 Wellness (Sick) days
• 3 Floating holidays
• 9 Company-observed holidays
• Jury Duty, Voting Leave, and other forms of paid time off may be available
• Eleanor-paid medical and dental insurance plans, with affordable vision coverage - We are a health first company, and we strive to make our plans affordable and accessible.
• 401(k) plan with 3% match - We are excited to be able to support the long-term financial well-being of our team in a way that reinforces Eleanor’s commitment to equity.
• Short-term disability - We understand that things happen, we want you to feel comfortable to take time to get better.
• Long Term Disability - Picks up where Short Term Disability leaves off (employee paid).