Responsibilities

• Lead influencer and creator strategy across major product launches, evergreen priorities, campaigns and key brand moments.
• Translate broader brand and business priorities into thoughtful creator strategies, determining the right approach across organic, gifting, creator affiliate, partnerships and community-driven activations.
• Lead influencer programs from strategy through execution, ensuring strong creator selection, relationship management and overall program delivery.
• Build and maintain relationships with priority creators, managers and talent partners, identifying opportunities to deepen relationships across the brand.
• Lead creator affiliate and partnership strategies across key priorities, using organic and performance insights to inform creator selection and investment.
• Develop creator and community strategies across events, product testing, early access and other brand experiences.
• Lead influencer strategy for priority global markets and launches, working with regional teams and agency partners to develop locally relevant approaches.
• Analyze performance across influencer programs and translate results, creator behavior and cultural insights into actionable recommendations.
• Stay deeply connected to the creator landscape, emerging talent, platform behavior, beauty trends and cultural moments, translating insights into opportunities for the brand.
• Partner closely with Brand, Social, Growth, E-commerce, Communications, Creative and Operations across key initiatives.

Requirements

• 5-7 years of experience in influencer marketing, creator partnerships, social media, PR or brand marketing; beauty or lifestyle experience preferred.
• Experience developing and leading influencer strategies across major launches, campaigns or brand initiatives.
• Experience across organic influencer marketing, gifting, creator affiliate and paid creator partnerships.
• Strong understanding of social platforms, creator behavior, emerging talent and the evolving influencer landscape.
• Experience managing creator and talent relationships, including outreach, negotiation and ongoing relationship development.
• Experience working cross-functionally across marketing, creative, social, growth and other partner teams.
• Familiarity with influencer marketing, affiliate and analytics platforms is a plus.

Benefits

• medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off.