Sr. Manager, Go to Market

Camden, NJ (Hybrid)

$142K/yr – $195K/yrSenior Level8+ years expFull time

Posted 2 days ago

Job Summary

Own and drive cross-functional initiatives that align brand and sales objectives with annual planning, promotions, assortment, and demand planning across multiple partners.

  • Partner with cross-functional teams to set and execute annual operating plan targets.
  • Optimize promotions and trade spend within guardrails to maximize ROI.
  • Lead category bets, innovation, and in-store seasonal initiatives.

Job Description

Responsibilities

  • Partner with Customer Sales Leads, Customer Vice Presidents, Sales Finance, Category Strategy, Supply Chain, Omni Marketing, and Brand Marketing to identify and execute initiatives that deliver brand and sales objectives.
  • Co-develop customer- and channel-specific Gross Sales, Net Sales, and trade Annual Operating Plan targets with Revenue Management.
  • Partner with Revenue Management and Customer Sales Leads to develop and optimize promotional support plans within established guardrails, maximizing return on investment.
  • Collaborate with Category Management and Customer Sales Leads to optimize assortment and innovation goals based on national item priorities established by Category Strategy.
  • Own communication of customer forecasts and business drivers to internal partners supporting Demand Planning and the monthly Integrated Business Planning process.
  • Identify risks and opportunities against the annual plan and develop solutions that balance customer and business needs.
  • Lead execution of category big bets, including innovation and in-store seasonal drive windows.

Requirements

  • Bachelor’s degree.
  • 8+ years of CPG sales experience including customer strategy/trade marketing.
  • Strong communication, problem-solving, analytical, negotiation, and process management skills.
  • Experience in customer sales or customer management.
  • Comfort working in a highly matrixed environment.
  • Financial acumen, specifically related to retailer/customer P&Ls and trade management.
  • Demonstrated ability to influence and sell across functions.

Preferred

  • Food industry experience.
  • Experience working with direct-store-delivery and direct routes to market.
  • Experience in Revenue Growth Management.
  • Experience in Sales Finance.
  • Experience in Category Management or Category Strategy.
  • MBA Preferred

Benefits

  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
  • Campbell’s offers unlimited sick time along with paid time off and holiday pay.
  • If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
  • Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

Salaries

Posted range

$142K/yr – $195K/yr

Taken straight from the job posting.

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Sr. Manager, Go to Market

Campbell's · Camden, NJ · Hybrid