Sr. Manager, Go to Market
Camden, NJ (Hybrid)
$142K/yr – $195K/yrSenior Level8+ years expFull time
Posted 2 days ago
Job Summary
Own and drive cross-functional initiatives that align brand and sales objectives with annual planning, promotions, assortment, and demand planning across multiple partners.
- Partner with cross-functional teams to set and execute annual operating plan targets.
- Optimize promotions and trade spend within guardrails to maximize ROI.
- Lead category bets, innovation, and in-store seasonal initiatives.
Job Description
Responsibilities
- Partner with Customer Sales Leads, Customer Vice Presidents, Sales Finance, Category Strategy, Supply Chain, Omni Marketing, and Brand Marketing to identify and execute initiatives that deliver brand and sales objectives.
- Co-develop customer- and channel-specific Gross Sales, Net Sales, and trade Annual Operating Plan targets with Revenue Management.
- Partner with Revenue Management and Customer Sales Leads to develop and optimize promotional support plans within established guardrails, maximizing return on investment.
- Collaborate with Category Management and Customer Sales Leads to optimize assortment and innovation goals based on national item priorities established by Category Strategy.
- Own communication of customer forecasts and business drivers to internal partners supporting Demand Planning and the monthly Integrated Business Planning process.
- Identify risks and opportunities against the annual plan and develop solutions that balance customer and business needs.
- Lead execution of category big bets, including innovation and in-store seasonal drive windows.
Requirements
- Bachelor’s degree.
- 8+ years of CPG sales experience including customer strategy/trade marketing.
- Strong communication, problem-solving, analytical, negotiation, and process management skills.
- Experience in customer sales or customer management.
- Comfort working in a highly matrixed environment.
- Financial acumen, specifically related to retailer/customer P&Ls and trade management.
- Demonstrated ability to influence and sell across functions.
Preferred
- Food industry experience.
- Experience working with direct-store-delivery and direct routes to market.
- Experience in Revenue Growth Management.
- Experience in Sales Finance.
- Experience in Category Management or Category Strategy.
- MBA Preferred
Benefits
- Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
- Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
- Campbell’s offers unlimited sick time along with paid time off and holiday pay.
- If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
- Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
- Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.
Salaries
Posted range
$142K/yr – $195K/yr
Taken straight from the job posting.
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