Responsibilities

• Lead the identification, evaluation, and recruitment of Players across professional gaming, esports organizations, and content creation, balancing established talent with emerging Players who align with Red Bull’s brand and long-term strategy.
• Negotiate agreements covering performance expectations, content and social media commitments, compensation, branding rights, and schedules.
• Onboard new gaming and esports athletes, providing brand, product, and communications training, and setting performance goals.
• Own day-to-day communication and relationship management with Players and their teams, serving as a trusted point of contact to align on upcoming activations, deliverables, content plans, events, and long-term partnership opportunities while ensuring plans are executed seamlessly.
• Monitor the health and performance of the Player roster, providing feedback and guidance for performance improvement.
• Drive ideation of innovative Player project ideas, giving Players Wiiings to bring their ideas and creativity to life.
• Stay informed on global and local gaming trends, titles, teams, and stakeholders to shape comprehensive marketing strategies.
• Serve as a primary link for the gaming program, ensuring alignment with all stakeholders and partners.
• Lead the strategic development and execution of high-impact Player gaming projects and events, driving innovation to keep Red Bull at the forefront of the gaming landscape.
• Own end-to-end project management for key Player gaming initiatives, from long-term strategic planning and concept development through execution, ensuring alignment with broader business and marketing objectives.

Requirements

• 5+ years of experience in gaming, esports, talent, or entertainment marketing, including significant experience managing high-profile talent, partnerships, and complex projects.
• Strong understanding and industry relationships across the gaming and esports ecosystem, including major game titles and publishers/developers, professional Players and teams, leagues, tournaments, creators, and other key stakeholders.
• Proven ability to develop and lead talent and partnership strategies, balancing the needs of Players with broader brand, business, and marketing objectives.
• Strong strategic and project management skills, with demonstrated experience leading complex, multi-stakeholder initiatives from ideation through execution and measurement.
• Exceptional communication and relationship-building skills, with the ability to build trust and credibility with some of the biggest names in gaming while effectively influencing cross-functional teams and senior stakeholders who may not be endemic to the industry.

Benefits

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)