Responsibilities

• Design the annual and quarterly marketing strategy with EMEA partner accounts, that supports the regional partner business strategy, ensuring a regular cadence of new solutions, next-level services, customer wins and other marketing moments for thought leadership, awareness and demand generation
• Own the overarching EMEA regional partner marketing plan, and plans with managed partner accounts, as well as measurement and reporting. Proactively develop optimizations as needed
• Partner with regional marketing and direct sales teams to ensure the regional partner marketing plan complements and integrates with regional go-to-market plans
• Leverage your deep understanding of various partner demand levers, to execute a range of marketing tactics that contribute significantly to pipeline and revenue goals as set in the partnership business plan
• Increase engagement and preference for Optro with EMEA alliances, value-added resellers, solution providers, and other ecosystem partners via activation campaigns and marketing enablement programs
• As the Optro EMEA Partner Marketing leader, educate and evangelise internally to Optro and to the partner company on requirements and support needed to hit EMEA sourced pipeline and revenue targets
• Own regional partnership narrative development, including for joint value propositions, joint solutions, and use cases, with tailored messaging frameworks for partner sellers, Optro sellers, and partner customer personas
• Serve as the strategic business partner for EMEA Alliances Managers ensuring ongoing alignment with Sales objectives
• Collaborate with Marketing Operations, Partner Operations, and other colleagues on campaign tracking and measurement
• Participate in joint sales and marketing pipeline reviews with partner accounts, to identify early potential issues and suggest mitigations to keep pipeline attainment on pace

Requirements

• 10+ years of experience in Partner Marketing, Product Marketing, Field Marketing, Demand Generation, GRC, or B2B SaaS
• Significant hands-on experience managing with- and through-partner demand generation campaigns with various partner types, such as advisory firms, consulting integrators, value-added resellers, distributors, and technology partners
• Exceptional storytelling and communication skills, comfortable digging into technology and product details in order to craft compelling narratives for a range of buyers, including C-suite and technical decision makers
• Impressive portfolio of a range of high-impact content that you’ve created, both partner- and customer-facing on a range of technologies
• Compelling presenter, able to lead discussions and drive to results with partner and internal senior executives
• Proven track record designing and executive a range of campaigns (webinars, in-person events, digital campaigns, ABM, etc) that deliverable measurable pipeline and revenue
• Experience working in high-growth B2B SaaS environments, ideally in a leadership-level IC capacity.
• Strong multi-tasker, managing multiple concurrent workstreams while ensuring strong alignment with internal and partner stakeholders
• High degree of ownership, accountability, and autonomy in executing complex, deadline-driven projects
• Understanding of partner portals and how marketers can best leverage portals to grow partner-sourced demand at scale

Preferred

• Experience in GRC/Audit GTM roles is a plus

Benefits

• Live your best life (LYBL)! $200/mo (USD) for anything that enhances your life
• Comprehensive employee health coverage
• Pension scheme with company contributions
• Generous annual leave of 25 days plus bank holidays
• Time off for your birthday & volunteering
• Employee resource groups
• Opportunities for team and company-wide get-togethers!
• *perks may vary based on eligibility/location