Responsibilities

• The Senior Manager, Paid Media will own the strategy, execution, and optimization of Samsung Appliance’s full paid media portfolio, driving brand awareness, consideration, and direct-to-consumer revenue across Samsung.com.
• This role leads a comprehensive, full-funnel paid media approach spanning upper, mid, and lower-funnel channels, including Paid Search, Programmatic Display, CTV/OTT, Paid Social, Retail Media, Affiliate and Content.
• The Senior Manager will serve as a strategic leader bridging Ecommerce and Brand Marketing, with direct ownership of channel investment decisions, agency relationships, and measurable business outcomes across the appliances and consumer electronics categories.
• Develop and own the full-funnel paid media strategy across all channels, aligning investment decisions to business objectives, audience priorities, and seasonal go-to-market plans
• Lead annual and quarterly channel planning, budget allocation, and forecasting across Paid Search, Programmatic, CTV/OTT, Paid Social, Retail Media, Affiliate, and Emerging channels
• Serve as the internal subject matter expert on paid media trends, platform innovations, and competitive landscape, presenting actionable recommendations to senior leadership
• Partner with Brand, Ecommerce, Creative, and Product teams to ensure paid media strategies are fully integrated into broader marketing initiatives
• Drive a test-and-learn culture across all channels, establishing clear measurement frameworks and communicating results to cross-functional and executive stakeholders
• Manage significant media budgets with accountability for channel-level ROAS, CPA, CPM, and revenue targets
• Partner with engineering and data teams to maintain and optimize product feeds, tagging infrastructure, and measurement architecture

Requirements

• 8+ years of experience in paid media, performance marketing, or growth marketing, with experience spanning both agency and brand-side environments preferred
• Proven track record managing and scaling full-funnel paid media programs across multiple channels simultaneously
• Demonstrated experience managing significant media budgets ($10M+) with ownership of revenue and ROAS outcomes
• Solid experience with Google Ads, Microsoft Ads, Meta Ads Manager, DV360 or The Trade Desk, Amazon Ads, and major affiliate platforms
• Experience with analytics tools (Google Analytics, Adobe Analytics) and data visualization platforms (Tableau, Looker, or equivalent)
• Experience with product feed management, tracking/tagging implementation, and attribution solutions
• Professional experience with Excel skills including advanced functions; experience with SQL or other data tools a plus
• Experience managing agency partners and cross-functional teams

Preferred

• Agency and brand-side environments preferred
• Experience with SQL or other data tools a plus

Benefits

• Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more.
• In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.