Responsibilities

• Develop and execute consumer-facing marketing campaigns that directly support sales objectives.
• Manage brand fan and enthusiast community engagement.
• Create top-of-funnel content that converts interest into genuine consideration.
• Support sales enablement materials: video briefs and scripts, one-pagers, talking points, email journey copy, portal content management.
• Build prospect-facing communications and campaign content in close partnership with the sales team.
• Support 360 communications campaigns to provide prospect specific content plans around partnership activations and commercial moments.
• Manage and nurture content based on data driven insights from lead-gen campaigns.
• Ensure brand voice and narrative remain consistent from first fan interaction through to close.
• Measure campaign performance; track and report on engagement, campaign performance, sales uplift and, reach.
• Monitor market trends and competitor activity to sharpen campaign positioning.