Responsibilities

• Contributes to the development and execution of brand strategies and launch initiatives that support commercial objectives and brand performance
• Leads the execution of assigned HCP and patient marketing programs, ensuring alignment with approved brand strategy and customer needs
• Manages day-to-day activities of brand agencies and external partners, ensuring high-quality execution of projects, promotional materials, and campaign deliverables
• Supports development and implementation of promotional campaigns and tactics designed to increase brand awareness, customer engagement, and product adoption across personal and non-personal channels
• Partners with Commercial Analytics, Market Research, and other stakeholders to analyze customer insights, market trends, and competitive intelligence and provide recommendations to support brand decision-making
• Supports development of core brand messaging and promotional materials, ensuring consistency across channels and alignment with product positioning
• Collaborates with Medical Affairs, Regulatory, Legal, Market Access, Sales, Training, and Commercial Operations to support coordinated execution of brand initiatives and launch activities
• Coordinates congress activities, peer-to-peer programs, digital initiatives, and other customer-facing promotional activities in support of brand objectives
• Works closely with the field sales organization and sales leadership to develop customer engagement strategies, field communications, and launch readiness activities
• Participates in promotional review and approval processes to ensure compliance with company policies, regulatory requirements, and industry standards.

Requirements

• BS/BA degree in Marketing, Business, Life Sciences, or related discipline and 8+ years of relevant pharmaceutical marketing, sales, or pharmaceutical advertising agency experience, including product launch and commercialization experience OR
• MBA/Master's degree and 6+ years of relevant experience OR
• PharmD, PhD, or other advanced degree and 4+ years of relevant commercial experience
• Demonstrated experience supporting brand strategy and leading execution of complex marketing initiatives within the pharmaceutical, biotechnology, or healthcare industry
• Strong understanding of pharmaceutical commercialization, including HCP and patient marketing, customer engagement, market research, promotional planning, and brand management
• Experience supporting product launch planning and execution, including development of promotional materials, customer engagement programs, and cross-functional launch readiness activities
• Ability to analyze customer insights, market research, competitive intelligence, and performance data and translate findings into actionable recommendations that support business objectives
• Experience managing external agencies and vendors, including creative, digital, media, and market research partners
• Demonstrated ability to lead complex projects, influence cross-functional stakeholders, and drive execution in a matrixed environment
• Strong understanding of pharmaceutical regulatory, legal, and compliance requirements related to promotional activities

Benefits

• Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.