Responsibilities

• Leads the design development and execution of integrated marketing campaigns across print, digital, ecommerce, email, social media, and other customer-facing channels
• Collaborates with Marketing, Merchandising, Ecommerce, Stores, and Creative Services teams to develop innovative campaign concepts that support seasonal strategies and business objectives
• Translate business goals and marketing strategies into compelling visual storytelling and customer-focused design solutions.
• Ensure integration of design requirements into all phases of production, including QA by providing consistent. feedback to team members and business partners.
• Oversee the creation of campaign assets, including layouts, digital content, photography, and motion graphics.
• Develop and maintain campaign style guides, templates, and design standards that ensure brand consistency across all touchpoints
• Monitor emerging design trends, technologies, and best practices to drive innovation and creative excellence.
• Lead, coach, and develop a team of designers to grow Belk creative talent.
• Requires designated hybrid in-office work schedule
• Travel required monthly

Requirements

• Bachelor's Degree
• 4-6 years Print and digital design experience supporting multi-channel marketing campaigns
• 2+ years People leadership, mentorship, and team development experience
• Knowledge of print production processes and digital media requirements
• Excellent knowledge of design, typography, and branding fundamentals
• Ability to work at a fast pace, under deadline pressure, and with a high rate of accuracy
• Experience working cross functionally and synthesizing feedback
• Problem solver, proactive and detail oriented
• Strong people and communication skills with a collaborative mindset
• Computer skills in Adobe PhotoShop on Mac Platform, Illustrator, InDesign and MS Office, flash or other digital software

Preferred

• 3+ years Previous Retail, fashion, consumer goods experience