Responsibilities

• Lead the development and execution of behavioral marketing programs across BID.
• Design and activate behavioral plays supporting customer acquisition, loyalty, competitive conversion, and related growth programs.
• Translate customer signals, audience data, and business priorities into actionable behavioral journeys and campaigns.
• Drive adoption of behavioral marketing capability across GMD, RMD, Sales, and Brand, Messaging & Market Insights.
• Coordinate with Marketing, IT, Corporate eBusiness, Corporate Data Science, and Sales to ensure smooth execution of behavioral plays.
• Partner with analytics and data teams to define audiences, triggers, journeys, testing approaches, and measurement.
• Support implementation of tools, processes, and playbooks that enable scalable adoption of the capability.
• Monitor program performance, identify optimization opportunities, and recommend improvements.
• Document best practices and enable repeatable execution across programs and markets.

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or related field.
• 2+ years of experience in behavioral marketing, lifecycle marketing, CRM, audience targeting, or marketing automation.
• Experience working cross-functionally with business, technical, and commercial stakeholders.
• Strong project management and execution skills.
• Ability to manage multiple priorities in a fast-paced environment.

Preferred

• Master’s degree or equivalent advanced degree preferred.
• Experience in B2B, science-led, or complex marketing environments.
• Experience with customer data, segmentation, journey design, or marketing technology.
• Experience supporting implementation of cross-functional marketing and sales programs.
• Strong analytical skills and comfort working with data science and digital teams.
• Behavioral and lifecycle marketing expertise
• Execution discipline
• Cross-functional coordination
• Analytical and problem-solving skills
• Strong communication and influence skills

Benefits

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
• For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards