Responsibilities

• Act as a right-hand to the Influencer Director, helping to scale the agency’s influencer offering and ensuring it supports the long-term goals of the Brand Communications department.
• Collaborate with Account Groups/Teams to develop influencer roadmaps that protect the brand's voice while supporting the high-velocity promotional cycles typical of the Retail and QSR sectors.
• Work closely with the Digital Media team to ensure influencer content is "paid-ready." This includes advising on creator selection for whitelisting and ensuring technical requirements for boosting are met during the briefing stage.
• Lead the identification and vetting of new and emerging creators who align with specific campaign objectives. This includes maintaining a pulse on diverse talent pools across TikTok, Instagram, and YouTube.
• Oversee rigorous vetting processes that prioritize both brand safety and a creator's historical performance in paid-amplified environments.
• Lead contract discussions for high-value talent, ensuring all agreements include the necessary digital usage rights for paid media distribution.
• Leverage your SoCal base to manage regional content captures, on-site activations, and local talent agency relationships.
• Manage the essential administrative foundations of influencer marketing, including the meticulous tracking of contracts, processing of invoices, and maintenance of creator databases.
• Coordinate between creators and the media department to facilitate the funding of boosted content, ensuring efficient handoffs of assets and credentials.
• Collaborate with Brand Communications and Media teams to provide 360-degree reporting that measures both organic brand sentiment and paid-driven conversions.