Sr. Events and Campaign Manager

USA (On-site)

$95K/yr – $112K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and execute end-to-end field marketing events, coordinating cross-functional teams to drive pipeline and post-event ROI while turning learnings into repeatable processes.

  • Plan, coordinate, and execute in-person events (conferences, workshops, and related field marketing activities).
  • Collaborate with Sales/BDR and cross-functional partners to optimize follow-up, asset reuse, and impact measurement.
  • Develop scalable event programs and messaging to support awareness, demand generation, and customer engagement.

Job Description

Responsibilities
  • Own the planning, coordination, and execution of in-person events such as conferences, workshops, and other field marketing-related events
  • Develop event strategies aligned to company goals, pipeline targets, and GTM priorities
  • Manage event logistics including timelines, vendors, sponsorships, budgets, booth activations, travel coordination, shipping of materials, and onsite execution
  • Assist with post-event follow-up including recap summaries, lead handoffs to BDR and Sales, and ROI tracking
  • Partner cross-functionally with sales, leadership, and external partners to maximize event impact
  • Think creatively to create memorable experiences for clients, prospects, and partners at events
  • Coordinate integrated marketing campaigns that support awareness, demand generation, pipeline acceleration, and customer engagement
  • Ensure cohesive use of campaign assets across Marketing, Business Development, and Sales
  • Monitor campaign performance and optimize based on engagement, conversion, and pipeline metrics
  • Develop repeatable processes and project plans to improve execution and communication across teams
  • Partner with BDRs and Sales teams to support outbound initiatives and event follow-up strategies
  • Assist in developing outreach messaging, sequences, target lists, and campaign coordination
  • Manage shared GTM landing page and support development of AI-enabled tools
  • Project managing materials including presentations, battlecards, campaign briefs, event prep materials, and internal communications related to Marketing and Business Development
Responsibilities