Responsibilities

• Website Product Leadership: Own the strategy, roadmap, governance, and performance of the WP Engine website as the company's primary digital customer experience.
• Journey Architecture: Design connected discovery, evaluation, and conversion journeys across company, audience, solution, and product levels.
• Channel Leadership: Lead SEO, GEO, paid search, paid social, digital media, prospect nurture execution, organic social operations, events, affiliates, and paid partnerships.
• Conversion and Personalization: Build a rigorous experimentation, personalization, self-service, and conversion-optimization capability.
• Channel Investment: Recommend and manage channel allocation within approved growth priorities, balancing efficiency, learning, reach, and long-term capability building.
• Performance Management: Improve relevant audience growth, discoverability, conversion, pipeline contribution, self-service performance, and customer acquisition efficiency.
• Team and Partner Leadership: Develop strong digital, channel, and experience leaders and manage agencies, platforms, and external partners with clear performance expectations.
• Strategic Partnerships: Work with New Growth to turn acquisition strategy into executable journeys; Brand to express the company story consistently; Product Marketing to maintain accurate claims; Content and Creative to create effective experiences; Customer Marketing to connect prospect and customer journeys; and the Revenue Marketing COE to align channel decisions with CAC and conversion guardrails.

Requirements

• Digital Growth Leadership: 12+ years of progressive experience across digital experience, website product management, acquisition, channel strategy, performance marketing, or growth leadership.
• Connected Journey Strategy: A demonstrated ability to integrate website, search, paid media, email, social, events, and partnerships into coherent customer journeys.
• Digital Product Mindset: Experience managing a high-impact website or self-service experience with a clear roadmap, customer research, experimentation, and conversion discipline.
• Channel Fluency: Deep understanding of paid and organic acquisition, SEO and GEO, media economics, nurture, attribution, and the strengths and limitations of individual channels.
• Data and Experimentation: Strong analytical judgment and experience building testing programs that improve conversion and customer acquisition efficiency.
• Cross-Functional Partnership: The ability to share growth accountability with strategy leaders while retaining clear authority over channels, experiences, and execution quality.
• Operational Scale: Experience leading broad teams, agencies, budgets, platforms, and competing priorities in a complex global organization.

Benefits

• Company Stock Options (Every employee is an owner in the company)
• Great Health Benefits (Medical, Dental, Vision, Life Insurance)
• Fertility Benefits (IVF/Fertility drug coverage)
• HSA Company contribution
• 401(k) with a 4% match
• Disability Insurance
• Paid Family and Caregiver’s Leave
• Employee Assistance Program
• Generous Vacation Time (Who doesn’t like time off)
• One-time $500 payment to set up your home office