Responsibilities

• CXC CoE — Integration & Operating Model: Assume leadership of the existing Digital RTC & Creative Services team and integrate digital resources as portfolio-wide CoE pool talent — not brand-assigned headcount. Organize the team into three units (Content & Culture, Consumer Data & Commerce, Media & Amplification), each with clear mandates, brand service agreements, and output cadences. Establish the governance framework that flattens approval cycles, enables a “doer” team culture, and ensures all three units operate in coordinated rhythm.
• Content & Culture — Newsroom Operating Model: Lead the Content & Culture unit operating as MHUSA’s always- on content engine on a 24–72 hour brief-to-live cycle. Set the strategic vision, establish the brand guardrail frameworks that enable autonomous publishing, and serve as senior brand partner for all Maisons. Ensure the Newsroom integrates creator strategy, entertainment partnership evaluation, and social-first publishing into one coordinated workflow. Own the earned media coordination protocols that keep brand PR agencies — which remain embedded in brand teams — informed by and connected to Newsroom activity without structural centralization of PR. Key protocols: weekly cultural brief distributed to brand teams and PR; earned media signal feed when Newsroom content significantly outperforms; and brand PR brief routing to agency partners 48 hours before go-live.
• Paid Media & Amplification: Oversee the Media & Amplification unit as a standalone paid and programmatic team reporting to the Sr. Director. Own portfolio-level paid media strategy, Marketing Mix Modeling (MMM) methodology, brand lift study design, and all media agency relationships and JBPs. Serve as the integration point between Newsroom content performance and paid amplification — ensuring the best-performing organic content is identified and boosted in real time. Connect media investment to commercial KPIs at the depletion and velocity level across the portfolio. Challenge agency recommendations with internal MMM data.
• Consumer Data & Commerce — CRM, DTC & B2C E-Commerce: Lead the Consumer Data & Commerce unit across CRM, DTC owned digital, and B2C e-commerce under one operating philosophy: use first-party consumer data to drive more relevant engagement, higher conversion, and measurable revenue. Own first-party data strategy across the portfolio. Ensure CRM capabilities demonstrate measurable revenue contribution and customer lifetime value.
• Enterprise Measurement Architecture: Own the measurement framework across all three CXC units: strategic (sales lift, ROI, brand equity, share of voice), tactical (first-fast response, engagement rate, incremental reach, influencer EMV, new customer acquisition, CRM conversion), and operational (CPM, cost-per-action, content velocity, DTC conversion, email performance). Build standardized dashboards and reporting cadences. Embed a test-and-learn culture. Serve as MHUSA’s internal authority on marketing attribution and investment optimization.
• Brand Partnership & Capability Building: Partner with Brand Directors across the full MHUSA portfolio to integrate CXC capabilities into annual brand planning and A&P allocation. Build digital, social, and consumer data literacy across the broader marketing organization — ensuring capability grows beyond the CoE team over time. Maintain a flexible, agile service model that evolves with the portfolio’s needs and the digital landscape. Perform other duties as assigned.

Requirements

• Professional Experience : 15+ years of progressive experience across digital marketing, social content, paid media, and consumer data disciplines, with significant multi-team leadership responsibility.
• Experience building or running a content team in an always-on, fast-publish model—social studio, newsroom, or equivalent—is a core requirement, not a preference.
• Demonstrated experience integrating teams and building CoE capability in a multi-brand or portfolio environment.
• Proven ability to connect content, creator strategy, paid media, CRM, and DTC into a coherent consumer engagement and commercial strategy.
• Experience managing significant media budgets and complex agency ecosystems.
• Background in luxury consumer goods, spirits, or CPG preferred.
• Comfortable operating as both a senior strategic leader and a hands-on practitioner.
• Career trajectory that shows clear progression toward VP-level enterprise leadership.
• Practical / Technical Knowledge :
• Deep, personal platform fluency across Instagram, TikTok, YouTube, and emerging social channels—not reported through a team or agency but directly experienced.

Preferred

• Background in luxury consumer goods, spirits, or CPG preferred.

Benefits

• Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs.
• Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage.
• Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave.
• Professional Development: opportunities for training and continuing education, tuition reimbursement.
• Employee Perks: Plum Benefits and Perkspot.