Responsibilities

• Writes the brand voice story for our clients across all channels, maintaining consistency
• Leverages audience insights, search behavior, and brand messaging strategies to develop effective digital communications and content recommendations
• Creates search-informed digital content for brands and individuals that supports visibility, credibility, and reputation objectives across online channels
• Produces and manages digital content placements across owned and third-party platforms to support brand visibility, reputation, and search presence
• Revises, edits, and proofreads content as needed
• Ensures consistency and efficacy of copy throughout all deliverables
• Maintains high standards of copywriting and exercises quality control across deliverables
• Conducts industry research, market research, gap analysis, and competitor analysis to inform content strategy and optimization opportunities
• Stays current on content marketing best practices, SEO trends, and industry developments to create effective and engaging web content
• Develops search-informed content and optimization strategies aligned with client reputation, brand visibility, and digital communications objectives

Requirements

• 4+ years of experience in content writing, SEO content development, or digital marketing within an agency, in-house marketing, communications, or related environment
• Experience creating and optimizing web content, with familiarity in SEO best practices, CMS platforms, schema implementation, and search performance reporting tools
• Strong grammar, editing, copywriting, and communication skills, with the ability to adapt tone and messaging across brands, audiences, and digital channels
• Ability to analyze search trends, content performance, and competitive landscapes to inform strategic recommendations and optimization opportunities
• Strong attention to detail with the ability to manage revisions, quality control, and multiple deliverables in a fast-paced environment
• Collaborative mindset with experience working cross-functionally with strategists, analysts, designers, and technical teams to execute integrated digital initiatives
• Experience supporting online reputation management, brand visibility, public relations, executive communications, or digital narrative strategies through content development, search optimization, and audience-focused messaging