Responsibilities

• Own and execute the annual customer evidence roadmap, ensuring alignment to go-to-market priorities, brand strategy and core narrative, product launches, and commercial moments (Upfronts, unBoxed, fiscal planning cycles)
• Run the end-to-end production pipeline from advertiser identification and recruitment through data validation, narrative development, approvals, asset creation, and distribution
• Prioritize evidence production against business impact, maintaining both planned execution and flexible capacity for competitive and emerging needs
• Partner with Sales and account teams to identify and recruit advertisers whose campaigns demonstrate key value propositions
• Manage complex approval workflows spanning Legal, PR, and customer stakeholders with predictable timelines and enforced service-level agreements
• Audit existing evidence assets across internal repositories, identifying repackaging opportunities and net-new production gaps
• Contribute to competitive proof points and positioning in partnership with Product Marketing and competitive intelligence teams
• Coordinate with regional teams to ensure locale-specific evidence for international markets
• Maintain quarterly, monthly, and real-time operating cadences that create accountability and visibility across stakeholders
• Present evidence readiness, gap analysis, and trade-off recommendations to senior leadership

Requirements

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience creating and implementing large-scale organizational programs
• Experience managing multiple projects and priorities across teams in a fast-paced, deadline-driven environment
• 5+ years of working cross functionally across several teams experience, or a MBA and 4+ years of program or project management experience

Preferred

• Experience in digital advertising and understanding of related ad specifications, file formats and technologies
• Experience in customer evidence, customer references, case study production, or customer advocacy programs
• Experience working across global teams and navigating international advertiser relationships
• Experience managing legal and PR approval processes for customer-facing content involving named brands