Sr. Copywriter - Pottery Barn Kids
San Francisco, CA (On-site)
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Description
About the Team
Digital Web Creative is a dynamic team of talented, digital marketing designers and digital production artists. We work closely with our copy counterparts to make our catalogs, emails and digital assets come alive with the Pottery Barn Kids brand voice. We also collaborate closely with our cross-functional partners in eCom, Front End, Brand Marketing, Photo Studio and PR to name a few! We are all about sharing creative ideas and supporting each other to not only do our best work, but also to build a strong sense of family and community. Come join us!
About The Role
The Senior Copywriter will write and produce editorial content to enhance the customer experience and engagement throughout the customer journey for our Pottery Barn Kids website, email and social platforms.
You’re excited about this opportunity because you will...
- Write engaging, fresh, and compelling editorial that inspires and informs our customers
- Partner with Creative Director and Design Leads to support brand initiatives across digital platforms, retail and print
- Maintain a forward-thinking approach, leveraging industry trends and best practices to keep the brand editorially compelling, innovative and inspirational
- Use AI as a creative partner to streamline workflows, pressure-test ideas, and evolve how the copy team works, while protecting the brand voice and editorial craft
- Ensure consistent messaging across all channels, including but not limited to web, email, social, product details and print
- Continually maintain, drive and evolve team processes to support creative efficiencies and standards
- Maintain and elevate brand voice and copy style guide
- Write and proofread editorial content
- Self-manage effectively to support a fast-paced environment with moving deadlines
- Foster a culture of innovation, collaboration and growth
- Ensure projects meet business and creative deadlines
- We’re a successful, fast-growing company with an entrepreneurial vibe
- A technologically and data-driven business
- Competitive salaries and comprehensive health benefits
- We’re at the forefront of tech and retail, redefining technology for the next generation
- We’re passionate about our internal and external clients and live/breathe the client experience
- We get to be creative on a daily basis
- A smart, experienced leadership team that wants to do it right and is open to new ideas
- We believe in autonomy and reward taking initiative
- We have fun!
- 4+ years of editorial experience for a retail company
- Ability to manage and prioritize multiple, competing tasks
- Outstanding communication skills
- Meticulous attention to detail and work well within tight deadlines
- Familiarity with current online advertising practices and functionality
- Bachelor's Degree
We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.
People First
Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:
Benefits
A generous discount on all WSI brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health
Continued Learning
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops, learning programs, and speaker series
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $100,000- $115,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
About Us
Our Company
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.
Kids are, and have always been, the inspiration behind what we do. Pottery Barn Kids was founded in 1999 by two moms who were designing their kids' bedrooms and couldn't find comfortable, well-made pieces. Since then, it's been our mission to bring the utmost in quality, comfort, safety and style into every family's home. We're proud to offer our exclusive collection of children's furniture, bedding, decor and accessories at potterybarnkids.com and in more than 90 stores in the US and abroad. From the nursery to the playroom, our collections make it easy to make your house a home. Our Passion:We believe kids' rooms should be every bit as beautiful, stylish and personal as grown-up spaces. After all, they're setting the stage for some of life's most precious moments, from walking to talking. That's why we take great care to design furniture, bedding and storage solutions that are functional yet beautiful, problem-solving yet simple.Our Commitment:Every parent wants to feel good about what they put into their kids' rooms, so we're dedicated to creating collections that are safe and sound. Our cribs are safety tested and built from solid wood frames, and some are even GREENGUARD Gold Certified for cleaner indoor air. We also provide a large collection of 100% cotton organic bedding.Our Designs:Each of our collections and collaborations draw upon our comfortable, casual aesthetic, and are expertly crafted from the best of materials with an eye for child safety standards. For an extra-special touch, many of our products can be personalized with a name or birth date to turn it into a keepsake you'll always hold on to. Our in-house Design Specialists offer complimentary appointments in our stores, at your home or over the phone. From creating a floor plan for a nursery to finding the perfect finishing touch for a child's bedroom, no project is too big or too small.
