Responsibilities

• Writes persuasive copy for paid social ads, search ads (headlines, descriptions), display/affiliate assets, and streaming/CTV scripts or overlays in both static and video formats.
• Creates strategic creative concepts and storyboards for video assets, collaborating with the performance creative designer to bring them to life.
• Works in paid media team meetings to review performance data (CTR, conversion rate, CPL, ROAS) and translate insights into new copy tests, messaging variants, and funnel optimization.
• Builds omni-channel copy frameworks to ensure messaging syncs across channels (social, streaming, search, affiliate) and supports an integrated acquisition strategy.
• Leverages audience segmentation, campaign data, and channel insights to tailor copy for specific funnel stages, audiences, and platforms.
• Collaborates with the performance creative designer and creative team to develop creative briefs, revision cycles, and asset versioning for high-volume production.
• Partners with web/dev/analytics teams to ensure tracking, tagging, and landing page copy align with media campaigns and conversion goals.
• Runs structured copy experiments (A/B, multivariate) to determine which messaging moves metrics, then scales top performers.
• Stays current on platform best practices for paid social and streaming, emerging ad formats (UGC, short-form, OTT), copy trends, generative AI in copywriting, and performance creative innovations.
• Manages multiple concurrent campaigns and deadlines, maintaining brand voice and compliance while delivering high-velocity copy production.

Requirements

• Minimum 5 years of related experience writing for performance-marketing channels such as paid social (Meta), search (Google/Microsoft), streaming/CTV or display/affiliate.
• Ability to write for both still image ads and video (scripts/storyboards) and to collaborate with designers and editors.
• Strong understanding of performance metrics (click-through rate, conversion rate, cost-per-lead, ROAS) and how copy influences them.
• Excellent writing, editing, and proofreading skills, with portfolio samples in paid media/ad copy format.
• Experience working with data, comfortable reading media performance reports, extracting insights, and applying them to copy strategy.
• Experience collaborating cross-functionally with media buyers, designers, analytics/BI, web/dev.
• Familiarity with generative AI or automation tools in copy production (e.g., text-to-variation, dynamic creative copy).
• Experience adapting copy for multiple channels and formats, funnel stages, and audience segments.
• Comfortable working in a fast-paced environment, managing multiple campaigns and high volume of assets.
• Bachelor's Degree
• Marketing, English, Communications, Journalism or related.

Benefits

• health, dental, vision, life insurance
• paid time-off benefits
• flexible spending account
• 401(k) with employer match
• ESPP