Responsibilities

• Lead end-to-end integrated marketing campaigns for MasterClass launches and cultural moments, from positioning and strategy through execution and reporting
• Develop integrated go-to-market strategies across owned, earned, paid, social, product, and talent/instructor channels
• Write clear and inspiring creative and strategy briefs that guide compelling, insight-driven campaign work
• Partner cross-functionally with Creative, Content, Talent, PR, Product Marketing, Social, Performance Marketing, and Operations teams to align campaign priorities and execute high-impact launches
• Build strong working relationships with instructors and their teams to support campaign alignment, co-marketing opportunities, and launch execution
• Use audience insights, campaign performance, testing, and experimentation to optimize marketing strategies and inform future launches
• Support on-set campaign moments and production environments when needed to ensure creative alignment and real-time marketing opportunities
• Help evolve campaign development approaches through AI-enabled tools, experimentation, and operational innovation

Requirements

• 7+ years of experience in integrated marketing, content marketing, brand marketing, entertainment marketing, or consumer campaign strategy leading complex, cross-functional campaigns from strategy through execution
• Proven experience developing integrated go-to-market campaigns that drive measurable business and audience impact across multiple channels
• Strong strategic thinking and storytelling skills, with experience writing positioning frameworks, campaign narratives, and creative briefs
• Exceptional cross-functional collaboration and stakeholder management skills, with the ability to influence across creative, marketing, product, talent, and executive teams
• Experience working directly with talent, creators, instructors, or external partners in fast-paced campaign or production environments
• Strong understanding of culture, audience behavior, and consumer trends, with an ability to identify opportunities for culturally relevant storytelling
• Demonstrated curiosity and adaptability around emerging technologies, including AI-enabled marketing workflows and experimentation
• Excellent communication, presentation, organizational, and project management skills, with the ability to manage multiple priorities simultaneously

Benefits

• equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more)