Responsibilities

• Define and lead an integrated, always-on consumer content strategy informed by Brand strategy and business priorities, ensuring content is coordinated across the consumer journey and aligned with marketing priorities, product launches, audience needs, and business goals.
• Translate Brand briefs and strategic priorities into coordinated editorial and content plans across organic social, consumer education, creator content, and other owned-channel experiences.
• Lead, inspire and develop a multidisciplinary Consumer Content team, creating a culture where people feel empowered to bring forward ideas, challenge convention, collaborate across disciplines and produce exceptional work.
• Set a compelling vision for the future of Nordic Naturals & consumer content and translate that vision into clear priorities, opportunities and expectations for the team.
• Coach and develop team members, recognizing individual strengths, creating meaningful growth opportunities and building future leaders.
• Own the integrated content calendar and align it with the broader marketing calendar, media plan, product priorities, seasonal moments, and key brand initiatives.
• Partner with Creative and Production to develop original photo, video, editorial, social, and creator-led content supporting campaigns and always-on needs.
• Strengthen the editorial and consumer education strategy across the Naturally Well Blog, video, social, PDP- supporting education, and other digital experiences.
• Guide organic social strategy, publishing, community engagement, platform best practices, and the continued development of Nordic Naturals's social voice and presence.
• Partner with influencer and creator team members to identify, brief, and activate appropriate creators, emphasizing authentic, reusable content and measurable performance.

Requirements

• Strategic Perspective - Connects Brand and business strategy to channel and content execution.
• Leading Employees - Attracts, motivates, develops, and provides clear direction to employees.
• Building Collaborative Relationships - Builds productive relationships across teams and external partners.
• Participative Management - Involves others, listens, and builds commitment while maintaining accountability.
• Taking Initiative - Identifies opportunities, solves problems, and moves work forward independently.
• Communication - Communicates strategy, priorities, insights, and feedback clearly and concisely.
• Analytical Thinking - Uses data, audience insights, and performance trends to inform decisions.
• Innovative - Explores new platforms, formats, technologies, and creative approaches.
• Composure - Demonstrates sound judgment while managing multiple priorities and stakeholders.
• Accountable - Takes ownership for outcomes, follows through, and learns from results.