Responsibilities

• Lead content design for high-impact Growth work streams, independently scoping opportunities, setting vision and strategy, and delivering high-quality solutions that shape user journeys.
• Build scalable content frameworks, standards, and naming systems to support Pinner needs and unlock experimentation.
• Leverage data, user insights, and A/B testing to evaluate and optimize content for engagement, education, and discoverability.
• Collaborate and influence cross-functional partners, presenting your work, co-creating solutions, and advocating for the user.
• Evolve and apply Pinterest’s content guidelines to scale inclusivity, accessibility, brand consistency, and global impact across experience touch-points.
• Stay aware of industry shifts and cultural trends in the ways people communicate online; filter and apply these insights to keep Pinterest’s content fresh and relevant.
• Embrace ambiguity and fast-paced environments, navigating trade-offs, and owning outcomes in your area.

Requirements

• Bachelor's degree in communication, human-centered design a similar field, or equivalent experience.
• 5+ years of experience in content design or UX writing for consumer products, with a portfolio demonstrating user-centric content, design strategy, and measurable impact across in-product, push notification, and email experiences.
• Expertise in defining, evolving, and applying content systems, frameworks, and standards, including using AI-powered tools and workflows to help scale your approach.
• Experience driving A/B tests, experiments, or data-driven optimization for content effectiveness.
• Strong relationship-building and communication skills to align and influence cross-functional stakeholders.
• Proven self-starter: you’re skilled at navigating ambiguity, carving out strategy, and taking full ownership of your work area.

Preferred

• Experience with AI-powered tools and workflows to help scale your approach.

Benefits

• Information regarding the culture at Pinterest and benefits available for this position can be found here .