Sr. Brand Marketing Specialist

Franklin, TN (Hybrid)

$70K/yr – $80K/yrSenior Level5+ years expFull time

Posted 13 days ago

Job Summary

Own end-to-end campaign operations from planning to delivery for MMNA, coordinating assets, timelines, and agency partnerships while optimizing workflows and ensuring brand and compliance.

  • Own asset management, distribution, and cross-functional coordination across agencies and internal teams.
  • Drive project governance and tool-led workflow improvements to speed time to market.

Job Description

Responsibilities

  • - Coordinate and execute national advertising campaigns across paid digital, social, and broadcast.
  • - Manage campaign asset delivery timelines and ensure all creative materials are delivered accurately and on schedule.
  • - Maintain and organize MMNA's digital asset management (DAM) system, ensuring assets are properly cataloged, accessible, and current.
  • - Develop and manage asset distribution matrices for internal teams, dealers, vendors, and agency partners.
  • - Ensure creative assets are optimized and formatted appropriately across channel-specific requirements.
  • - Support the review of creative deliverables to help ensure compliance with brand guidelines, legal standards, and messaging frameworks.
  • - Identify and resolve inconsistencies related to imagery, copy, pricing, disclaimers, typography, and brand voice before deployment.
  • - Provide informed feedback to agency partners while preserving the integrity of the brand narrative.
  • - Build, maintain, and optimize project plans and workflows within Monday.com or similar project management platforms.
  • - Track milestones, deliverables, approvals, and dependencies across multiple campaigns simultaneously.

Requirements

  • - 5+ years of experience in brand marketing, advertising, campaign execution, or project management.
  • - Experience partnering with creative, media, production, or advertising agencies.
  • - Proven ability to support cross-functional marketing initiatives.
  • - Proficiency with project management tools such as Monday.com, Workfront, Asana, Smartsheet, or Jira.
  • - Experience with multi-channel marketing assets across digital, social, broadcast, CRM, or owned channels.
  • - Exceptional organization, attention to detail, and execution skills.
  • - Strong communication, collaboration, and stakeholder management abilities.
  • - Ability to prioritize competing demands and thrive in a fast-paced environment.
  • - Self-starter with sound judgment and the ability to work independently.
  • - Advanced proficiency in PowerPoint, Excel, and Microsoft Office.

Preferred

  • - Automotive marketing experience, preferably with Tier 1 national advertising.
  • - Agency-side experience managing creative operations and production workflows.
  • - Experience supporting product launches, major campaigns, or regional activations.
  • - Familiarity with DAM platforms
  • - Knowledge of legal, compliance, and marketing approval workflows.
  • - Experience improving project management processes and workflow efficiency.
  • - Understanding of dealer marketing (Tier 3) and multi-channel asset distribution.
  • - Ability to provide brand-focused creative feedback to agency partners.

Benefits

  • - Family First: Enjoy comprehensive healthcare coverage, including medical, dental, and vision plans.
  • - Be a Proud Mitsubishi Ambassador: Take advantage of our Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required.
  • - Secure Your Future: Benefit from our 401(k) with Company match and annual contributions based on years of service.
  • - Fuel Your Growth: Access professional development opportunities, including training, tuition reimbursement, and employee resource groups.
  • - Take Time for Yourself: Enjoy up to 30 days of paid time off, including holidays, vacation, and other leave options.
  • - Hybrid Working Environment: Experience the perfect balance of remote and in-office work (~2 days remote, 3 days in-office) at our modern office, located in the vibrant Franklin, TN area.
  • - Thrive in an Open Environment: Experience our collaborative workspace where ideas flow freely.
Mitsubishi Motors North America, Inc. logo

Mitsubishi Motors North America, Inc.

Explore Mitsubishi Cars, Crossovers & Electric Cars. Build, Price, and Locate Today!

Founded in 1982
Franklin, Tennessee, USA
809 employees (33 in marketing)

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

See all Mitsubishi Motors North America, Inc. salaries

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Sr. Brand Marketing Specialist

Mitsubishi Motors North America, Inc. · Franklin, TN · Hybrid