Responsibilities

• Own the US innovation and portfolio strategy, defining the role of collections, artificial nails, treatments, core franchises, and whitespace opportunities in delivering brand and business growth.
• Translate US consumer, category, competitive, retailer, and channel insights into a prioritized multi-year innovation pipeline and clear requests to Global Product Marketing.
• Assess portfolio mix, productivity, cannibalization, incrementality, price-pack architecture, and sources of volume to recommend where OPI should expand, renovate, simplify, or exit.
• Identify and develop whitespace opportunities and new revenue pools, building evidence-based business cases and aligning cross-functional partners around the recommendation.
• Ensure the innovation pipeline is consistent with OPI brand strategy, professional authority, color leadership, and long-term growth platforms.
• Own initiative launches into the US market including collections and newness, including artificial nails, from early concept through market launch and post-launch learning.
• Lead initiative sufficiency: confirm the pipeline, claims, assets, assortment, pricing, distribution, support, and timing are strong enough to deliver the net revenue ambition.
• Own US launch readiness, including market requirements, asset creation, global IMP alignment, timeline management, and resolution of risks or gaps.
• Gather input from Sales, Trade Marketing, Finance, Education, Supply, Commerce, and Activation, then communicate one clear US point of view to Global Product Marketing.
• Lead USLT and Finance alignment and approval for IMP and stage-gate decisions, with transparent assumptions, risks, investment needs, and expected returns.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, or a relevant field.
• 8+ years of relevant marketing experience; CPG, beauty, or omnichannel brand experience preferred.
• Demonstrated ability to turn consumer, category, financial, and performance data into clear business recommendations.
• Strong commercial acumen, including experience with budgets, P&L drivers, investment choices, and senior-leadership communication.
• Proven cross-functional leadership and ability to influence global, local, commercial, and agency partners without direct authority.
• Strong ownership, accountability, and bias to action; able to simplify complexity, make decisions, and deliver through others.
• Excellent written and verbal communication, with the ability to tailor concise, compelling messages for different audiences.
• Digitally savvy and passionate about beauty, culture, consumers, and retail.
• Highly proficient in Microsoft PowerPoint, Excel, Word, and related tools.
• Speed: Quickly assesses situations, makes informed decisions, and drives execution to capture market opportunities.

Benefits

• health insurance
• life and disability insurance
• 401(k) retirement plan
• paid holidays and paid time off (PTO)