Responsibilities

• Plan or execute digital event, campaign, and promotional work of medium to large scope to increase customer engagement (click-through rate and conversion rate) through campaign strategy, competitive research, project tracking, intake submissions, and creative reviews.
• Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership to ensure projects are delivered on time, on budget, and within scope.
• Create and collect digital project priorities and details to share with global teams in Marketing, Digital Production, and Digital Commerce to support a successful event, campaign, or promotion within Lowes.com.
• Contribute to and leverage campaign and promotional dashboards and build simple to moderately complex reports using data analysis platforms and customer experience management tools to measure the effectiveness of a campaign.
• Utilize site analytics and benchmarks to provide performance reporting and translate data set into actionable results and identify key performance indicators to improve to enhance the end-to-end online customer experience.
• Serve as a mentor and subject matter expert for less experienced team members.

Requirements

• Bachelor’s degree in business administration, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable
• 4+ years of relevant experience
• 4+ years of experience in retail industry
• Experience with Adobe products (e.g., Adobe Analytics and Workspace)
• Experience working with cross-functional teams

Benefits

• • 401k with up to 4.25% match
• • Discounted Employee Stock Purchase Plan (15% discount of strike price)
• • Tuition-Free Education
• • 10-week Maternity/Parental Leave
• • 10% Associate Discount