Responsibilities

• Audience Strategy & Campaign Execution: Execute and maintain subscriber and trigger-based direct mail campaigns, including onboarding, retention, and downgrade mitigation initiatives.
• Develop and deploy audience selections and targeting logic within Adobe Campaign and supporting platforms.
• Manage campaign updates, enhancements, and ongoing maintenance activities.
• Support campaign builds, testing, deployment, and validation processes.
• Ensure campaign deliverables are executed accurately and on schedule.
• Targeting & Quality Assurance: Validate campaign audiences, counts, segmentation logic, and workflow outputs.
• Conduct quality assurance reviews to ensure audience selections align with business requirements.
• Investigate and resolve data quality issues impacting targeting or mailability.
• Partner with technical teams to troubleshoot campaign execution and data integrity concerns.
• Perform pre- and post-deployment validations to ensure campaign accuracy and compliance with business requirements.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or related field.
• 3+ years of experience in direct marketing, database marketing, campaign operations, analytics, audience strategy, or campaign management.
• Strong analytical and problem-solving skills.
• Advanced Microsoft Excel proficiency.
• Experience working with large customer datasets and audience segmentation.
• Ability to manage multiple projects simultaneously while maintaining exceptional attention to detail.
• Strong written and verbal communication skills.

Preferred

• Experience with Adobe Campaign (ACC).
• Direct mail marketing experience.
• Experience with Tableau or similar reporting and visualization tools.
• SQL or data querying experience.
• Experience working with customer targeting models and campaign testing methodologies.
• Familiarity with vendor-based marketing operations and production processes.
• Knowledge of data privacy, marketing compliance, and governance best practices.

Benefits

• Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.
• Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.
• Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.